Product Manager

Position summary:

• Develop and execute marketing strategies for Neurosurgical/CMF franchise to provide the best quality marketing competency to the customers and support the sales team for achieving sustainable short- and long-term growth
• Build and execute commercialization plans for new and existing focus products
• Develop, plan and execute local and regional MedEd programs for Neurosurgical, Oral-maxillo-facial customers.
• Provide adequate training on the new products to the customers and the sales team.

Essential duties & responsibilities: (detailed description)

• Develop marketing strategies including Commercialization Plans (CP) for new product launch, Annual Marketing Plans (AMP) and 5-year Strategic Plans(SP) under big picture marketing.
• Lead new product launch including sales/dealer training, STP, pricing, customer survey and develop /monitor KPI.
• Responsible for checking/consolidating materials and administrating/updating marketing databases.
• Develop the core positioning and messaging for the products
• Set pricing to meet revenue and profitability goals according to the Stryker DNP SOP guidelines
• Equipment and instruments management (Budget Allocation, CER, Acquisition & Deletion Plan)
• Build market intelligence with the keen analysis of internal & external business, share it with Sales teams, and reflect the implication through planning
• Manage KOL & dealers with effective communication and interaction
• Initial compliance review regarding MKT & sales activities and provide needs assessment for HCP related activities according to the internal guideline & KMDIA recommendation.
• Enhancing our communication with internal & external stakeholders in terms of representing MedSurg Neurosurgical and CMF franchise.

• Set up the training plans of Neurosurgical and CMF for internal & external customers and sharing with MKT & Sales across franchises and business units

Education & special trainings:

• Bachelor’s degree or equivalent in related field.

Qualifications & experience:

• Minimum 3 years related experience or equivalent is preferred.
• Healthcare or medical industry experience is preferred
• Cranial Navigation market experience is perferred
• Fluent communication skills in both English & Korean
• Proficient on Microsoft office (Excel, Word and Power Point)

Physical & mental requirements:

• Demonstrated proficiency in motivating co-workers
• Commitment to excellence and high standards.
• Ability to work with all levels of management.
• Strong organizational, problem-solving, and analytical skills.
• Good inter-functional communication skills.
• Ability to manage priorities and workflow.
• Creative, flexible, and innovative team player.