Product Manager

The Manager, Product Management is responsible for developing the strategic vision and executing the product roadmap of the BrandMuscle local marketing platform. This includes the full product management life-cycle: persona research, competitive analysis, analyst briefings, requirements authoring, pricing, go-to-market, and sales support. The Manager, Product Management will partner with teams across the organization to become an expert on the market, design a world-class solution, build the value proposition, and ultimately drive sales growth.

Responsibilities 

• Plan and execute all elements of the product life cycle of the BrandMuscle platform by understanding market demands, technology trends, and the competitive field 

• Gather and incorporate feedback to develop the product roadmap based on a thorough analysis of end-user requirements 

• Work with the Client Partnership and UX teams to conduct user research and define end-user personas 

• Work closely with the Sales Team to understand buyer personas, sales trends, and the competitor landscape 

• Coordinate with cross-functional teams to create user stories, detailed requirements, and wireframes

• Play a product owner role throughout the development sprints, to ensure the product meets the specified vision 

• Coordinate with the Sales Team to develop content to successfully compete and win business 

• Work with the marketing team to translate technical and product information into useful marketing materials 

• Partner with the Client Service team to develop case studies, testimonials, use cases, and other content to drive promotional material and sales efforts 

Requirements 

• Bachelor’s degree in marketing, technology, or a related field required 

• 5+ years of product marketing required, SaaS experience preferred 

• Knowledge and experience in customer buying behavior for B2B SaaS solutions 

• Strong analytical skills and passion for analyzing products, competitors, and market dynamics 

• Demonstrated commitment to mentoring, coaching, and leadership 

• Strong communication, collaboration, feedback, and facilitation skills 

• Superior organizational, strategic, and execution skills 

• Experience working in cross-functional, multi-location teams 

• Excellent presentation and communication skills