At Vale, our goal is to make magic and bring the real benefits of matcha to a billion people. We are a group of fun-loving, matcha enthusiasts who believe that a good idea can come from anywhere. Vale is a Seattle startup making magic through cutting-edge technology, automation, and world class hospitality experiences. We are a dynamic and highly cross functional team with a wealth of experience in food service, food automation, software engineering, aerospace, and consumer electronics. We have come together to develop the Matcha experience of the future — whether that’s in a cafe, your neighbourhood park, or at home.
About youYou are someone who is enthusiastic about matcha, obsessed with innovation, and loves being a part of a dynamic team.
- Enthusiastic about matcha. The world of matcha is huge, so you should be curious about its benefits, flavor profiles, and methods of preparation.
- Detail Oriented. Take pride in your craft and ensure Vale’s products are consistent, repeatable, and of the highest quality.
- Versatile. Bringing matcha to a billion people is dynamic work! You should be comfortable sharing your expertise in one area, but capable of owning something new in another.
- A bar raiser with proven experience. You don’t just meet the standard — you raise it. You bring deep, hands-on expertise that elevates everyone around you and sets a new benchmark for what great looks like.
- Excited to be a part of a growing team. Vale is a growing company and we want you to grow with us.
- Customer-obsessed and outcome-driven. You define success by the impact you create for users, not the features you ship.
As a Product Manager at Vale, you will own product areas that span our consumer-facing digital experience, machine platform, or internal tooling, driving discovery, delivery, and measurable impact.
- Define and maintain a clear product roadmap grounded in customer insights and business goals
- Work closely with Engineering and Design to take features from discovery through delivery
- Write clear, prioritized product requirements and acceptance criteria
- Own product metrics and use data to continuously improve the product experience
- Conduct customer interviews, usability research, and competitive analysis
- Partner with Marketing, Operations, and Sales on go-to-market planning
- Communicate product plans and progress clearly across all levels of the organization
- Legally authorized to work in the United States
- 4+ years of product management experience in a consumer or B2B software environment
- Track record of shipping impactful products in a fast-moving startup or growth-stage company
- Strong analytical skills and comfort with product analytics tools
- Excellent communication and collaboration skills across engineering and business stakeholders
- Experience with hardware-software products or IoT a plus
$130,000 – $200,000 per year + options
Benefits- Company funded ORCA card
- Medical, dental, and vision benefits
- Annual bonuses
- Joining a fun startup in Seattle
Skills Required
- Legally authorized to work in the United States
- 4+ years of product management experience in a consumer or B2B software environment
- Track record of shipping impactful products in a fast-moving startup or growth-stage company
- Strong analytical skills and comfort with product analytics tools
- Excellent communication and collaboration skills across engineering and business stakeholders
- Experience with hardware-software products or IoT
What We Do
Vale Concepts is a Seattle-based modern matcha company focused on making premium matcha accessible. It sources ceremonial-grade tea from Japanese growers and serves drinks through cafés, mobile matcha bars, at-home products, wholesale partnerships, and self-serve automated kiosks. Its technology connects cafés, carts, and machines into a unified guest experience, combining beverage innovation, logistics, automation, robotics, and hospitality to expand convenient matcha access.
