The Role
Oversee product development, positioning, demonstrations, training, customer support, usage tracking, retention, and engagement. Gather customer feedback for product improvements, monitor service delivery, onboard freelance trainers, and collaborate with sales teams using data-driven insights to increase product adoption, profitability, cross-selling, and customer satisfaction.
Summary Generated by Built In
A. Job Summary:
Responsible for overseeing the development, and positioning of the product. Delivering Product demonstrations and handholding enabling our customers to successfully install and use our products. This role requires a deep understanding of market trends, audience preferences, and strategies to drive success. The Product Manager will collaborate with sales and training teams while maintaining high-quality standards.
B. Key Deliverables and Responsibilities:
- Responsible for delivering excellent online and F2F product demonstrations.
- Planning and conducting refresher product training for teachers.
- Fortnightly report on usage for the Product specialists & ensuring maximum usage basis the set benchmarks.
- Share the customer feedback with the editorial team for product improvement.
- Retention of the Existing Customers
- Ongoing client support and engagement
- To ensure all service Parameters are monitored and tracked and accurately delivered
- Responsible for service internal customers/ New updates on product and services.
- Identify new freelance trainers for the onboarding process.
- Collaborate with sales team on data-driven insights to maximize profitability and reach.
- Track and Increase product usage
a) Supervision:
- Reports to PM Head
b) Budgetary Guidelines/ Limitations:
- Shared ownership of retention and upskilling
c) Performance Measures / Goals
- Retention %
- Cross-selling and Upselling %
- Customer Satisfaction Index
- Usage of product
- Collaboration Efficiency with sales teams
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The Company
What We Do
Burlington English is an educational publisher and digital language-learning provider focused on making English instruction accessible to learners worldwide. It develops English-language resources and online programs for schools, colleges, corporations, individuals, and adult learners. The company serves customers across more than 45 countries, combining curriculum, digital learning tools, and speech-processing technology to support academic, professional, and everyday language goals and ambitions.
