Product Manager, Skincare

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

1. Product Strategy & Market Growth

• Formulate and validate marketing plans and strategies with the Country Marketing Director, ensuring alignment with HQ’s strategic vision (portfolio, distribution channels, product rationalization).
• Manage product commercialization, including portfolio selection, pricing strategy, and distribution channels with a focus on sell-in, sell-out, EBIT, and margin optimization.
• Ensure brand image consistency across marketing, merchandising, and communication tools.
• Share and align marketing plans at the regional level to drive cohesive brand execution.

2. Forecasting & Commercial Planning

• Assist in overseeing and managing demand forecasting in collaboration with commercial, supply chain, and finance teams.
• Analyze sales trends, consumer behavior, and inventory data to make strategic decisions that support brand profitability and sales growth.
• Update forecasts based on market demand, seasonality, and competitive movements.

3. Market Insights & Data-Driven Strategy

• Utilize data analytics, market research, and competitor intelligence to identify trends, pricing strategies, and growth opportunities.
• Conduct market trend analysis and competitive benchmarking to refine brand strategies.
• Generate reports using market data providers (Nielsen, Brand IQ, etc.) to analyze business performance and recommend strategic optimizations.

4. Tactical Campaigns & Brand Activation

• Develop and execute 360° marketing campaigns (digital, retail, influencer, and trade activations) to strengthen brand awareness and drive conversions.
• Lead offline marketing initiatives, collaborations, and sponsorships that align with brand objectives.
• Oversee loyalty programs focused on customer engagement and retention via EDM, SMS, and personalized marketing.
• Partner with research firms to conduct consumer surveys and brand health studies to refine marketing strategies.

5. Partnerships & Stakeholder Management

• Identify and cultivate strategic partnerships and sponsorships to expand brand reach.
• Work closely with internal cross-functional teams (sales, regulatory, medical, trade, digital) and external partners (KOLs, dermatologists, media agencies) to ensure successful brand execution.
• Manage relationships with external agencies for campaign execution, PR strategies, and digital engagement.

6. Performance Analysis & Continuous Improvement

• Define and monitor key performance indicators (KPIs) such as market share growth, sell-out performance, campaign ROI, and consumer engagement.
• Conduct post-campaign analyses to derive insights and optimize future marketing efforts.
• Compile best practices from local and regional skincare & haircare marketing initiatives and share insights to enhance execution strategies.

7. Ad-hoc Brand Initiatives & Special Projects

• Support the execution of oral care marketing initiatives and congresses when required.
• Attend and represent the brand at regional and global marketing meetings to drive best practice sharing and strategic alignment.

Key competencies and qualities:

• Minimum 6+ years of experience in brand management, marketing, or product management within the FMCG, beauty, or skincare industry.
• Experience in derma skincare is a strong advantage.
• Proven success in brand growth, campaign execution, and increasing market share.
• Strong knowledge of data-driven marketing, digital strategies, and consumer insights.
• Excellent cross-functional team leadership and stakeholder management skills.
• Strong analytical, commercial acumen, and strategic thinking capabilities.
• Bachelor’s degree in Marketing, Business, or a related field.
• Creative & innovative with good judgment about which creative ideas and suggestions will work.
• Constant and consistent performer; steadfastly pushes self for results. Self-motivated with a strong willingness to achieve goals in a competitive environment.
• Able to effectively cope with changes and shift gears comfortably; strong ability to decide and act without having the total picture; comfortable in measuring and handling risks and uncertainties.
• Enthusiastic communicator and a team player.
• Excellent numerical and analytical skills.
• Strong interest and understanding in Skincare & Haircare industries.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.