About RethinkFirst
RethinkFirst builds technology that helps people thrive across behavioral health, education, caregiving, workplace wellbeing, and human services. Through RethinkBH, RethinkCare, and RethinkEd, we support a wide range of users, including clinicians, educators, caregivers, employers, administrators, families, and learners.
Our products solve meaningful, complex, human-centered problems. We believe great design can bring clarity to complexity, help users feel confident in moments that matter, and support better outcomes across care, education, and wellbeing.
Job Summary
The Product Management function at RethinkBH focuses on delivering meaningful, user-centric products that help patients and ABA practices by improving workflows, communication, and treatment outcomes.
Product Managers drive product vision, strategy, metrics, roadmaps, and prioritized backlogs. The Product Manager is at the center of where users, business, product, design, analytics, and engineering meet. The product manager is expected to heavily leverage AI tools to build user experiences for user review and handoff to engineering.
Key Responsibilities
Product Strategy & AI Innovation
Define and drive product vision, roadmap, and positioning
Identify and prioritize AI/ML opportunities to solve clinical and operational needs
Build business cases grounded in ROI, data insights, and AI-driven value creation
Stay ahead of market trends, especially in AI, digital health, and ABA solutions
Leverage AI tools (e.g., prototyping, copilots) to rapidly design and validate user experiences
Customer & Insights
Deeply understand user personas and workflows across clinical and business contexts
Use qualitative + quantitative data (incl. AI-driven analytics) to uncover insights
Continuously gather stakeholder feedback to inform product direction and adoption
Execution & Delivery
Own end-to-end product lifecycle from discovery to launch and iteration
Translate strategy into epics, features, and prioritized backlogs for Agile teams
Partner with design and engineering to deliver high-quality, scalable solutions
Use AI-assisted workflows to accelerate development, testing, and iteration
Align stakeholders, manage dependencies, and drive timely delivery
Performance & Growth
Define and track success metrics; use data to optimize product performance
Monitor adoption, utilization, and outcomes; iterate using experimentation (A/B testing, rapid prototyping)
Own product P&L and ensure sustainable growth and impact
Qualifications
Track record of successfully owning and improving a product, with growth numbers to support product adoption
Ability to travel occasionally as needed
Experience in APIs (FHIR and HL-7 if possible)
Background in developing Healthcare Practice Management and EMR solutions
- ABA Experience strongly preferred
Benefits:
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY
Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews. Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘[email protected]’ email address, and/or be found on the Rethinkfirst.com website. Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Skills Required
- Track record of owning and improving a product
- Experience in APIs (FHIR and HL-7 preferred)
- Background in developing Healthcare Practice Management and EMR solutions
- ABA Experience
What the Team is Saying
RethinkFirst Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off is described as generous, including PTO, paid sick time, holidays, bereavement, and parental leave. Flexible or “unlimited” PTO is commonly usable in practice.
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Healthcare Strength — Core health coverage spans medical, dental, vision, mental-health support, FSAs, and an EAP, with access to RethinkCare. Health insurance is often characterized as comprehensive and, for some, affordable.
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Flexible Benefits — Work style includes a remote program and strong work-from-home norms that support flexibility. Flexible time-off structures reinforce day-to-day adaptability.
RethinkFirst Insights
What We Do
Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution. Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child. The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Why Work With Us
Together, we’re a team of passionate, talented and motivated people working every day to help others live healthier, happier and more productive lives. Individually, we’re an incredibly diverse group of people who respect each other, celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.
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RethinkFirst Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
RethinkFirst offers employees the opportunity to work remotely from the comfort of their home with occasional visits to the office in our beautiful Chelsea-based NYC office. Some roles have specific requirements around travel and in-office needs.
