Product Manager, Neurology Marketing

Chez Eisai, la mission de soins de santé humaine (hhc) d’Eisai est de satisfaire les besoins médicaux non satisfaits et d’augmenter les avantages que les soins de santé apportent aux patients, à leurs familles et aux soignants. Nous sommes une société pharmaceutique en pleine croissance qui fait une percée dans les domaines de la neurologie et de l’oncologie, avec un fort accent sur la recherche et le développement. Notre histoire comprend le développement de nombreux médicaments innovants, notamment la découverte du traitement le plus utilisé au monde contre la maladie d’Alzheimer. Alors que nous poursuivons notre expansion, nous recherchons des personnes très motivées qui souhaitent travailler dans un environnement en évolution rapide et faire la différence. Si tel est votre profil, nous voulons avoir de vos nouvelles.

Job Summary

The Product Manager (PM) is responsible for supporting and leading aspects of the strategic development, as well as overseeing tactical implementation of marketing programs designed to maintain brand awareness and contribute to achievement of business objectives for assigned product.

This job is responsible for leading, supporting and implementing aspects of the designing, implementing and evaluating the marketing activities of assigned product(s) within a given product line; participates in the review of marketing programs, monitoring performance progress and implementing changes to programs as needed; facilitates the analysis of market data to identify key segment drivers, growth opportunities and business threats; manages relationships with agencies and internal business partners to align communications and strategies across the brand’s target audiences and to ensure regulatory/legal requirements are met.

The PM may lead efforts on developing strategies and tactics for one or all of the following key areas depending on brand:

• Professional/HCP
• Patient/Caregiver/Consumer
• Key Opinion Leader (KOL) development including advisory boards and speaker engagements
• Key Accounts
• Product contract strategies and execution when applicable

Essential Functions

Responsibilities

1.Plan, identify, develop and produce promotional materials, programs, and activities needed to support brand strategies in order to meet financial goals and expectations. This includes identifying and working effectively with outside agencies and consultants to meet expected project objectives and holding them accountable to agreed upon standards.

2.Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. This includes working with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.

3.Participate in Medical, Legal, and Regulatory approval process for promotional programs.

4.Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.

5.Establish relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging and execution within scope of projects.

6.Work with finance in managing brand forecast and participate in demand planning (S&OP) process.

7.Actively contribute to the development of the annual and 5 year brand business plan and budget

Knowledge/Skills/Abilities Required

• Bachelor’s degree
• 4+ years relevant professional experience with 2+ years of pharmaceutical sales experience and 2+ years of pharmaceutical marketing experience.
• Work experience in primary care is preferred
• Understanding of Regulatory/Legal guidelines for healthcare provider interactions and promotional materials to ensure adherence to outlined Compliance guidelines for Eisai
• Experience working with and directing agencies and strategic vendors
• Analytical skills including ability to apply understanding of market research processes to develop deep customer insight
• Strong communication skills, both verbal and written including presentation skills
• Ability to partner with internal stakeholders including analytics/market research, sales leaders, sales representatives, medical, Value Access & Policy and regulatory
• Strong creative and conceptual thinking skills
• Strong problem resolution skills

Travel is estimated at 30% of time, including some weekend travel

Déclaration de politique d'égalité des chances en matière d'emploi
Eisai s’engage dans une politique d’égalité des chances en matière d’emploi pour tous les employés et candidats. La Société prône également un environnement de travail sans discrimination, harcèlement, ni représailles. Il est de la politique d’Eisai de respecter toutes les lois et réglementations provinciales applicables concernant la non-discrimination en matière d’emploi et de ne pas discriminer contre un employé ou un candidat à l’emploi sur la base d’une caractéristique protégée, telle qu’établie par la loi en vigueur, y compris, entre autres, la race, la nationalité ou l’origine ethnique, la couleur, la religion, l’âge, le sexe, l’orientation sexuelle, l’identité ou l’expression du genre, l’état civil, la situation familiale, l’invalidité ou les caractéristiques génétiques.