Product Manager, Marketing Tech

Reposted Yesterday
San Francisco, CA, USA
Hybrid
147K-173K Annually
Mid level
Fintech • Financial Services
The Role
Own the MarTech product roadmap across Salesforce Marketing Cloud and Personalization. Translate marketing, data, and customer needs into requirements, technical specifications, and prioritized delivery plans. Partner with Engineering, Data, Analytics, Design, Research, and Marketing to support personalization, cross-sell communications, data integrations, and member engagement. Manage the Jira board, facilitate Agile ceremonies, lead cross-functional projects through launch, and analyze performance to improve customer experiences.
Summary Generated by Built In
Current Employees of Happen Bank: Please apply via your internal Workday Account

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.


About the Role

As Happen Bank expands its full-spectrum banking offerings, we're investing in the data and marketing technology that enables more relevant, personalized customer experiences. We're looking for a Product Manager to lead capabilities across Salesforce Marketing Cloud (SFMC) and Salesforce Marketing Cloud Personalization (formerly Evergage/Interaction Studio), helping deliver contextual communications and engagement across our member platforms.
You'll partner closely with Marketing, Data, Engineering, Design, Research, and Product leaders to translate customer and business needs into scalable MarTech capabilities. This is a hands-on role that combines product discovery, data requirements, roadmap prioritization, and execution to improve how we engage and serve our members.

What You'll Do

  • Partner with Marketing, Product, and business stakeholders to gather, refine, and prioritize website and member platform communication requirements, aligning priorities with business objectives and Engineering capacity
  • Lead product capabilities across Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization, supporting real-time personalization, cross-sell communications, and customer engagement strategies
  • Develop technical specifications and product requirements for Engineering, including Salesforce Interaction Studio capabilities, logged-in member communications, and data integrations
  • Define and analyze data requirements for new and enhanced cross-sell communications, partnering with Data Engineering and Analytics to make the necessary customer attributes available from the offline data warehouse to SFMC
  • Partner with Analytics and Data teams to identify and resolve issues affecting cross-sell communications, uncover engagement insights, and improve the member experience across digital platforms
  • Own and maintain the MarTech Jira board, facilitate Agile ceremonies, and coordinate with Engineering teams to refine tickets, manage priorities, and support effective delivery
  • Partner with Product, Engineering, Marketing, and Data leaders to prioritize the MarTech platform roadmap, balancing customer needs, business priorities, and technical capacity
  • Lead cross-functional projects from discovery and planning through development, launch, and post-launch support, ensuring alignment, accountability, and continuous improvement

About You

  • 3+ years of Product Management experience, including experience working with marketing technology, data-driven digital products, or related platforms
  • Bachelor's degree or higher, or equivalent combination of education and experience
  • Strong analytical and quantitative skills with the ability to evaluate complex problems, interpret data, and translate insights into product recommendations
  • Experience working closely with Engineering teams in Agile development environments, including managing requirements, priorities, and delivery activities
  • Strong written and verbal communication skills with the ability to simplify complex technical concepts and adapt communication across technical and non-technical audiences
  • Strong organizational and planning skills with the ability to manage multiple projects and competing priorities while maintaining quality and follow-through
  • You take ownership of your work, operate independently, and collaborate effectively with diverse cross-functional teams
  • You actively look for ways AI can improve your work, from accelerating research and analysis to refining requirements and exploring new approaches to personalization. You're thoughtful about accuracy, customer data sensitivity, and where human judgment is needed

 

Nice to Have

  • Experience with Salesforce products, particularly Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization (formerly Evergage/Interaction Studio)

 

Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.
Time Zone Requirements
Local hours (PT,)
While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to Happen Bank offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 147,000-173,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-JH1


Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected]. 


 

Notice on AI Tool Use 


For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.


You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.


During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us.  We will use this information to evaluate your application for employment.


We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes.  For more information about how we will handle your personal information, please refer to our Privacy Disclosure.


We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.

Skills Required

  • 3+ years of Product Management experience, including marketing technology, data-driven digital products, or related platforms
  • Bachelor's degree or higher, or equivalent combination of education and experience
  • Strong analytical and quantitative skills, including evaluating complex problems, interpreting data, and translating insights into product recommendations
  • Experience working closely with Engineering teams in Agile development environments, including managing requirements, priorities, and delivery activities
  • Strong written and verbal communication skills
  • Strong organizational and planning skills, with the ability to manage multiple projects and competing priorities
  • Ability to work independently, take ownership, and collaborate with diverse cross-functional teams
  • Ability to thoughtfully use AI for research, analysis, requirements, and personalization while considering accuracy and customer data sensitivity
  • Experience with Salesforce products, particularly Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization

LendingClub Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LendingClub and has not been reviewed or approved by LendingClub.

  • Parental & Family Support — Policies include up to 16 weeks of paid leave for new parents and a fully paid, phased return-to-work, with dedicated mothers’ rooms in offices. These features position family support as a notable strength.
  • Healthcare Strength — Health coverage spans medical, dental, vision, disability, and mental health support, complemented by HSA/FSA options. A wellness program with cash incentives and other leading offerings enhance overall medical and wellbeing support.
  • Strong & Reliable Incentives — Incentive structures include commonly awarded annual bonuses and performance bonuses. Equity participation via an employee stock purchase plan further augments total rewards.

LendingClub Insights

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The Company
HQ: San Francisco, CA
1,335 Employees
Year Founded: 2006

What We Do

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. It is the only digital marketplace bank, and the first public U.S. neobank. Members can gain access to a broad range of financial products and services through a technology-driven platform, designed to help them pay less when borrowing and earn more when saving. Since 2007, more than 3 million members have joined the Club to help reach their financial goals.

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