Job Description
In the Extended Line Team, we're dedicated to providing outstanding value to shoppers and consumers globally. As Product Manager, you will lead unique and exclusive Retail Experiences that captivate and engage shoppers globally across LEGO Branded Channels.
Together, let’s amplify our ecosystem and create a distinctive edge—your role is pivotal in making this vision a reality!
Core Responsibilities
Together with your Core Team you lead the development of exclusive Retail Experiences from idea to launch.
You act as product, audience and commercial expert, creating a strategic-, unique- and purposeful portfolio for our consumers and shoppers across own channels.
You work across the defined operating model incl. handling risks, adhering to project plans, designing for service and aligning with the overall LEGO Development Plan.
During portfolio development you manage the broad stakeholder landscape to ensure an optimized portfolio that meets and balances the success criteria across the eco-system incl. Markets & Channels, Operations and Sustainability.
You also identify marketing and GTM opportunities together with the Marketing and GTM team, ultimately to enhance the unique relevant reach of your portfolio.
You continuously seek ways to optimize your portfolio footprint incl. evaluating the right size, product and packaging composition etc.
Play your part in our team succeeding
Extended Line works across the LEGO ecosystem on a mission to deliver unique relevant reach and engagement. We want to find unique ways to create incremental value for our shoppers and consumers globally. With an emphasis on our LEGO owned channels, Extended Line exists to amplify our eco-system and create a point of differentiation. This role plays a key part in securing exactly that!
Do you have what it takes?
Proven experience in Product Development and Management, focusing on portfolios centered around customer-facing products and experiences.
Strong commercial competence and a genuine passion for optimizing business outcomes.
Driven by innovation, with a curiosity about creating new solutions or enhancing existing offerings.
Experienced in collaborating with major brands to develop unique products and experiences alongside key ecosystem partners.
Experienced in navigating and engaging team members within a complex, matrixed organization with a significant emphasis on collective effort and cooperation.
Adaptable to a dynamic environment, managing multiple tasks—both planned and unplanned—simultaneously.
Solid understanding of the value chain with a global perspective
Strong ability to foster positive relationships with customers and collaborate effectively with internal functional partners.
Fluent in English, both verbal and written.
Nice to Haves:
Strong analytical skills that drive informed decision-making.
You are self-confident and proactive, with the ability to identify and seize opportunities while embodying the LEGO Leadership Playground values of Curiosity, Bravery, and Focus.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
