Product Manager - IVD Diagnostics

The Opportunity:

Own the brand positioning of the Avantor diagnostics portfolio across various customer segments in the country, including Biochemistry, Electrolyte, and Immunology product lines. Drive portfolio management through optimization of slow-moving/non-moving products and introduction of high-margin, high-potential products based on market intelligence. This includes new business development, analyzing business growth, profitability, sales trends, and disease area-focused market development.

Drive market development and market penetration initiatives, increase share of business within key accounts, and support localization of products to protect margins and accelerate sales growth.

What We're Looking For:

• Approximately 8-12 years of relevant experience in Product Management.

• Graduate or Postgraduate in Biotechnology/Life Sciences, with an MBA/PGDM in Marketing preferred.

• Strong subject matter expertise in Immunology, along with business acumen and strategy development capabilities within the diagnostics industry.

• Demonstrates analytical and logical thinking, a results-oriented mindset, and proficiency in Microsoft Word, Excel, and SAP.

• Experience in Sales, Product Management, Application Support, or Marketing in a company dealing with Clinical Diagnostics products.

• Experience in marketing strategy, product launch planning, and portfolio management.

• Demonstrates integrity, collaboration, communication and influencing skills, and the ability to make sound business decisions.

How You Will Thrive and Create an Impact:

• Build and maintain a healthy sales pipeline through lead generation campaigns and support the sales process through to order conversion and billing.

• Drive new customer acquisition and expand business opportunities across targeted market segments.

• Own the brand positioning and visibility of the Avantor Diagnostics portfolio, including Biochemistry, Electrolyte, and Immunology product ranges, across relevant customer segments throughout India.

• Manage the Rapid Test, ELISA, Immunology, Biochemistry, and Electrolyte portfolios by optimizing slow-moving/non-moving products and introducing high-margin products through market intelligence and opportunity assessment.

• Develop and execute market development and market penetration strategies to expand product adoption and market share.

• Increase share of business with key accounts through strategic engagement, product positioning, and targeted growth initiatives.

• Drive localization initiatives for products to improve competitiveness, protect margins, and accelerate revenue growth.

• Conduct validation of products, kits, and rapid cards with accredited laboratories on a periodic basis in collaboration with commercial and application teams.

• Plan and execute clinical marketing campaigns, technical workshops, training programs, and customer engagement initiatives.

• Provide technical and commercial support for product performance-related queries and maximize instrument utilization.

• Build, expand, and engage Key Opinion Leaders (KOLs) across focus segments.

• Generate market intelligence by assessing market trends, competitor activities, customer needs, and growth opportunities.

• Develop and implement action plans based on competitive analysis and changing market dynamics.

• Ensure strong brand visibility through website and e-commerce portal enrichment, marketing collateral, sales tools, and commercial team training programs.

• Support portfolio enhancement through new product introductions, supplier engagement, product lifecycle management, and optimization of the existing product range.

• Drive sales and margin analytics to ensure a healthy product mix and sustainable profitability.

• Design and execute promotional campaigns to improve product penetration and portfolio performance.

• Manage product pricing, pricing strategies, schemes, and promotional offers to meet business objectives.

• Collaborate cross-functionally with Sales, Application, Commercial, Supply Chain, and Global Product teams to deliver business growth and customer satisfaction.

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
 
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
 
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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3rd party non-solicitation policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation