The Product Manager is responsible for synthesizing insights, prioritizing outcomes, defining requirements, and ensuring the delivered layers perform in real customer workflows from onboarding through ongoing use.
Key Outcomes
- Customers can access and use First American GIS layers/services in open-sourced GIS tools (e.g., QGIS), open standards (e.g., OGC API’s) and Esri workflows with clear value and minimal friction.
- Customer needs are consistently translated into clear attribute specifications and layer definitions that the Data team can implement.
- A coherent, versioned layer catalog is maintained, mapping each layer to a customer needs and the attributes required to deliver value.
- Sales is equipped with validated positioning, demo layers, and enablement materials aligned to customer workflows.
- Delivery operates on a predictable release/refresh rhythm with defined quality standards and clear ownership across teams.
Essential Functions
Customer & Product Ownership
- Own the GIS data product experience end-to-end: value definition, requirements, delivery readiness, adoption, and continuous improvement.
- Translate customer insights into product decisions, including layer portfolio strategy, attribute requirements, and usability improvements.
- Partner with Sales, Marketing, Data, and customers to identify opportunities, validate needs, and inform roadmap priorities.
- Develop and maintain product artifacts including layer specifications, field definitions, release notes, and customer-facing documentation.
GIS Layer Design & Packaging
- Use industry standard software to validate Data-provided class files and create customer-ready GIS layers (views, symbology, filters, field sets, aliases, and naming conventions).
- Package layers to satisfy distinct customer needs (e.g., appraisal, underwriting, investment screening, or government workflows) and maintain a versioned catalog.
- Establish usability standards for layers (metadata completeness, consistent schema, consumer-friendly naming) to support internal and external adoption.
- Expected time allocation: approximately 20% hands-on layer work.
Cross-Functional Execution & Delivery
- Partner with the Data team to define required attributes, data definitions, and quality thresholds based on validated customer needs; co-own publish-ready acceptance criteria.
- Coordinate with the platform/publishing owner to ensure layers and services are published, shared, and governed appropriately for consumption via open-sourced GIS tools, open standards -based interfaces and Esri Enterprise environment.
- Drive prioritization and sequencing of enhancements based on customer feedback, business value, and feasibility constraints.
- Define and execute release readiness checklists, including functional validation and basic data quality verification.
Sales Enablement & Customer Readiness
- Develop and maintain enablement assets: demo layers, capability summaries, customer workflow narratives, and one-page product briefs for each layer.
- Support Sales in structuring customer trials and success criteria; participate in customer sessions to accelerate iteration and adoption.
- Partner with Sales on feedback loops and win/loss learnings; translate insights into prioritized product improvements.
Operational Readiness & Quality
- Define product quality expectations (completeness thresholds for key fields, refresh expectations, and usability standards) and partner with Data/Platform to implement validation checks and reporting.
- Establish and communicate a predictable release/refresh rhythm for customer-facing layers.
- Identify and drive resolution of issues impacting customer experience (performance, usability, data quality, documentation).
Required Qualifications
- 3+ years of product management experience (or equivalent product ownership experience) delivering customer-facing products in a cross-functional environment.
- Hands-on proficiency with ArcGIS Pro, including creating layers, configuring attributes/symbology, and packaging map-ready deliverables for customer use.
- Demonstrated ability to translate customer needs into clear product requirements and deliver measurable outcomes.
- Comfort working with data teams on schema/fields/joins at the requirements level (not expected to be the data engineer but must specify what is needed).
- Strong stakeholder management and ability to drive execution across Product, Data, Platform/Engineering, and Sales.
Preferred Qualifications
- Experience delivering data products, GIS products, or analytics products.
- Understanding of parcel/land data concepts and common GIS customer workflows.
- Familiarity with the Esri ecosystem (Feature Services, ArcGIS Enterprise/Portal, ArcGIS Marketplace distribution).
- Experience applying JTBD or outcome-driven methodologies in product discovery and prioritization.
Core Competencies
- Customer-centric product leadership and disciplined prioritization
- Requirements clarity and operational rigor
- GIS layer design with a usability mindset
- Cross-functional leadership and execution discipline
- Clear written communication and stakeholder updates
- Sales partnership and enablement effectiveness
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.First American Title Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about First American Title and has not been reviewed or approved by First American Title.
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Healthcare Strength — Health coverage includes medical, dental, vision, telehealth, and healthcare advocacy services, and is often described as a strong point. Low‑cost options in some cases help overall compensation feel more reasonable.
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Retirement Support — A 401(k) savings plan with a company match is part of the package. This retirement support is highlighted as helping to offset base‑pay concerns in several roles.
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Equity Value & Accessibility — An employee stock purchase plan is available and viewed favorably. Access to discounted equity contributes to the perceived competitiveness of total rewards.
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What We Do
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services. First American Title Insurance Company provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals to facilitate real estate purchases, construction, refinances or equity loans. First American's thorough title searches, title clearance and title insurance policies help to produce clear property titles and enable the efficient transfer of real estate. As one of the largest title insurance companies in the nation, First American offers title insurance and settlement services through its direct operations and an extensive network of agents throughout the United States and internationally. First American Title Insurance Company traces its history to 1889 and is the largest subsidiary of First American Financial Corporation (NYSE: FAF).
