The Product Manager II, Digital Asset Management plays a critical role in enabling how creative and product assets are structured, enriched, and activated across the content supply chain. Sitting within the Content Supply Chain horizontal, this role focuses on DAM capabilities and metadata models that power asset discovery, reuse, automation, and downstream activation across ecommerce, marketing, and owned channels.
Reporting to the Senior Product Manager, Creative Asset Operations, this role owns day-to-day product decisions for DAM features and integrations that connect photo studio outputs with PIM, CMS, marketing platforms, and analytics. You’ll work closely with Photo Studio Operations, PIM/Catalog, Marketing, and Data Science partners to ensure assets are consistently tagged, searchable, and ready for scale.
This is a hands-on product role for someone who enjoys translating complex operational needs into clear product requirements and shipping practical improvements that make creative work easier and faster.What You'll Do
Own DAM & Metadata Capabilities
Own delivery of DAM features related to metadata models, taxonomy, asset structure, and search.
Define how product and marketing assets are described, related, and governed to support discovery, reuse, and automation.
Maintain and prioritize a backlog focused on improving asset quality, consistency, and usability at scale.
Enable Asset Activation & Automation
Define metadata requirements that enable downstream use cases such as CMS automation, marketing activation, localization, personalization, and analytics.
Support asset lifecycle states (e.g., in progress, ready, published, archived) and readiness signals within DAM workflows.
Ensure assets and metadata are structured to support omnichannel and multi-brand needs.
Translate Workflow Needs into Product Delivery
Convert operational pain points and business requirements into clear product requirements and acceptance criteria.
Partner with Engineering to validate solutions, support delivery, and ensure quality outcomes.
Contribute to incremental improvements that reduce manual effort and increase reliability across content workflows.
Improve Findability, Reuse & Data Quality
Drive improvements in asset search relevance, metadata completeness, and asset reuse rates.
Help establish standards and guardrails that balance creative flexibility with system consistency.
Support reporting and insights that surface how assets are used and where friction exists.
Measure & Learn
Define and monitor success metrics related to DAM adoption, asset findability, metadata quality, and time-to-publish.
Use qualitative and quantitative insights to inform prioritization and continuous improvement.
Detail-oriented and organized, with a strong bias toward execution and follow-through.
Comfortable working within an existing strategy while owning and improving a defined product area.
Curious about how systems connect and how data enables automation and scale.
A collaborative partner who communicates clearly with both technical and non-technical teams.
Willing to learn by being close to the work, including engaging directly with studio, creative, and operations teams.
Qualifications & experience
2+ years of product management experience, or equivalent experience in content operations, digital asset management, or related domains.
Hands-on experience with DAM systems, metadata/taxonomy, content platforms, or workflow tools.
Understanding of how creative and product assets move from creation through publication and reuse.
Experience writing clear product requirements and managing a backlog in partnership with Engineering.
Familiarity with retail, ecommerce, marketing, or high-volume content environments is a plus.
Exposure to PIM, CMS, marketing platforms, or analytics tools is strongly preferred.
Comfortable working with data to inform prioritization and measure outcomes.
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
