About the Company:
World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.
We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.
World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.
World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Unwrapped event.
About the team
The Device Organization at Tools for Humanity is responsible for all aspects of driving development of world-class hardware devices reaching billions of people globally. We are a rapidly growing, highly cross-functional team that strategically partners with industrial design, optics, hardware development, and product teams to define product requirements and execute on development of our next generation family of devices. We offer competitive compensation, professional development opportunities, and a collaborative work environment.
About the role
Tools for Humanity is seeking a strategic and execution-oriented leader to define and drive the go-to-market strategy for a portfolio of devices. This role will own the end-to-end launch strategy from positioning and pricing to channel strategy, launch execution, and lifecycle optimization ensuring successful market entry and sustained growth.
You will work cross-functionally with Product, Engineering, Operations, Marketing, Sales, Partnerships, and Support to bring devices from development to scaled global adoption.
Key Responsibilities:
Define the end-to-end GTM strategy for a portfolio of hardware devices across priority markets.
Develop segmentation, targeting, and positioning strategies tailored to different customer types and geographies.
Lead packaging strategy
Define channel strategy (direct, enterprise, retail, distribution, partnerships).
Build and own integrated launch plans in collaboration with Marketing and Sales.
Align supply chain readiness, demand forecasting, and inventory strategy.
Drive launch readiness across training, enablement, documentation, and support.
Monitor early market performance and adjust strategy as needed.
Serve as the central commercial voice between Product, Engineering, and Ops.
Translate product capabilities into clear customer value propositions.
Ensure product roadmap decisions incorporate market and customer insights.
About You:
8+ years of experience in go-to-market, product marketing, commercial strategy, or general management roles — ideally in hardware, devices, or consumer electronics.
Proven track record launching and scaling physical products.
Strong understanding of hardware commercialization dynamics (supply chain constraints, inventory planning, channel economics).
Experience working cross-functionally in fast-paced environments.
Exceptional analytical and strategic thinking skills.
Strong executive communication and stakeholder management skills.
Experience with high-volume device distribution.
Enterprise and/or consumer channel experience.
Exposure to emerging technologies or regulated markets.
MBA or equivalent business experience.
Experience operating across multiple international markets is preferred.
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR
Pay transparency statement (for CA and NY based roles):
The reasonably estimated salary for this role at TFH ranges from $221,000 - $260,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
Skills Required
- 8+ years of experience in go-to-market, product marketing, commercial strategy, or general management roles
- Proven track record launching and scaling physical products
- Strong understanding of hardware commercialization dynamics
- Experience working cross-functionally in fast-paced environments
- Exceptional analytical and strategic thinking skills
- Strong executive communication and stakeholder management skills
What We Do
Headquartered in Germany, Tools for Humanity is a global software and hardware development company building the tools to bring blockchain and digital identity technologies and products to billions of people, including by contributing to the development and growth of the Worldcoin ecosystem and other projects.
