Product Manager Educational Content (Growth Accelerator, customers aged 18 to 30)

Step into the heart of growth and innovation and help shape our ambition to become the leading bank for young people. 
 
Within the Growth Accelerator 18 to 30, we work every day on creating innovative digital customer experiences in the Rabo App. 

We translate customer behavior and performance data into sharp insights and well-founded decisions, and turn these into scalable solutions with a direct impact on both customer experience and commercial results. 

You will work in multidisciplinary teams alongside top professionals in their fields, including proposition managers, journey experts, designers, data analysts, developers, architects, business analysts and product owners. Together, we drive impact from start to finish, from defining the right customer problem to experimenting, building, launching and continuously improving our solutions. 

We value speed and action. As a dedicated unit with a clear focus and decision making autonomy, we do not get stuck in reports. We turn insights directly into choices, actions and measurable results. 

Together, we are building the future of banking through strong propositions, smart products and digital experiences that truly make a difference for young people. 

Within the Growth Accelerator, you are responsible for the Educational Content domain and the team delivering it. You help young customers build financial confidence through clear, engaging learning experiences in the Rabo App. 

The topics range from personalized insights based on customers’ financial behavior (in close collaboration with the Personal Financial Management squads) to broader themes such as investing, crypto and maximizing the value of rewards. 

You own the full journey, from strategy to execution, and collaborate closely with multidisciplinary teams to create personalized content experiences. You bring a test-and-learn mindset and are not afraid to experiment with new ways of delivering content to maximize impact on customer behavior and financial wellbeing. 

• Own the vision, roadmap and delivery of Educational Content experiences and platforms that help young customers build financial confidence, while tracking learning progress and improving financial literacy over time 

• Translate customer behavior and insights into clear, actionable content and continuously improve its impact 

• Collaborate closely across multidisciplinary teams to design, test and scale personalized content experiences that drive measurable behavior change 

We believe in the power of differences. By bringing together diverse talents, backgrounds and perspectives, we become a better bank. This is exactly what the Growth Accelerator needs: fresh perspectives and new ways of working to create a truly distinctive proposition for people aged 0 to 30. We are therefore very curious about what you, specifically, bring to our team. 

For us, your development and that of society go hand in hand. That is why we invest in you and work together to create a better world. At Rabobank, you work on yourself and the world around you simultaneously. This is reflected in your personal development budget, our hybrid work environment and a healthy work‑life balance. 

At Rabobank, we are working toward a culture where everyone feels welcome. We value differences and use them to collaborate more effectively and make better decisions. By being open to different perspectives, we create an environment where colleagues feel heard and supported. 

• Bachelor or Master level of working and thinking

• Proven experience as a Product Owner within a DevOps team, owning customer-facing digital products and collaborating closely with both engineers and content creators 

• Experience with educational content for this specific target group and affinity with the financial service industry  

• Strong customer focused mindset, with attention to both customer value and business impact 

• Data and insight driven when making and substantiating product decisions 

• Experience driving improvements in complex, cross department environments 

• Strong execution skills: you set clear priorities and turn ideas into reality. You are able to estimate work effectively and build a product backlog from scratch 

• Takes ownership, shows personal leadership and is willing to make clear choices 

• A true team player who inspires others and enjoys working together 

• Flexible and adaptable in a dynamic and fast changing environment 

• You are currently based in the Netherlands and have a good command of the Dutch language, enabling you to guide and review the team effectively 

For this vacancy, we do not request a traditional motivation letter. In addition to your CV, we ask you to submit a separate document in which you answer the three questions below. 

• Describe a concrete example in which you used data or customer behavior to make a product decision with demonstrable impact. What choice did you make, why, and what was the result? 

• The Growth Accelerator stands for customer focus, fast learning, data driven decision making and strong execution. What do you personally and distinctively add to this? Describe how you would apply your experience, skills or perspective in the first six months to achieve tangible results. 

• Describe a situation in which you created positive change within an organization through different behavior or a different way of working. What role did you take on, and what motivated you to do so? 

Responding to the vacancy can until Monday June 29. 

Because we currently have a high number of vacancies, we are unfortunately unable to schedule introductory coffee chats with everyone in advance. If you have any clarifying questions, we’re happy to think along with you. For a further introduction, we kindly ask you to submit a formal application; during the process, we may have the opportunity to get to know each other better.

• For substantive questions about this role: Anouk Haenen, Tribelead Growth Accelerator 0-30 via [email protected].  

• Questions about working at Rabobank and the procedure? Linda van Trienen, Recruiter via [email protected]. 

• At the start of your employment, you will be offered a fixed-term contract, with the intention of developing it into a long-term collaboration. 

• A gross monthly salary in pay scale 9 or 10. Placement within the scale is based on knowledge and work experience. 

• If you are invited for an interview, Bo, our virtual assistant, will contact you via SMS and email to schedule the interviews. 

• You can find answers to frequently asked questions here. 

• A reliability assessment is part of the procedure and we respect your privacy. 

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