Product Manager, eCommerce Search Engine Optimization SEO

Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect.  We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

The Product Manager, Digital is responsible for defining product priorities, managing the product backlog, and translating customer and business needs into actionable product requirements. This role collaborates closely with cross-functional teams to develop and enhance digital products and capabilities that improve customer experience and deliver measurable business results. Leveraging customer insights, analytics, market trends, and business priorities, the Product Manager drives roadmap execution, influences stakeholders, solves complex challenges, and supports innovation across Staples' digital platforms, including opportunities to leverage AI-enabled tools and capabilities.

What You’ll Be Doing:

• Own SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue performance across product pages and feeds.
• Partner with product, engineering, analytics, and print business teams to translate SEO strategy and technical best practices into actionable product requirements, prioritizing enhancements based on search opportunity and business impact.
• Evaluate evolving search behavior, including AI-driven search and discovery, to recommend improvements to site structure, technical SEO, crawlability, product data, and other factors influencing how traditional and AI search engines discover and surface content.
• Lead the evolution of SEO content, capabilities, and strategy as print experiences are modernized and integrated across the broader eCommerce ecosystem, preserving search equity while creating opportunities to expand organic visibility and performance.
• Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
• Collaborate with business leaders and stakeholders to align product priorities with customer needs, digital strategy, and business objectives.
• Translate customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
• Serve as a key liaison between business partners, engineering teams, UX, analytics, data science, and external vendors.
• Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
• Partner with engineering and UX teams throughout Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
• Monitor product performance through KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.
• Drive discovery, experimentation, and continuous improvement efforts that enhance product performance and customer experience.
• Anticipate, manage, and resolve product issues, dependencies, and risks while ensuring successful delivery outcomes.
• Utilize AI productivity tools and partner with technical teams to evaluate AI/ML-enabled opportunities that improve customer experiences, operational efficiency, and decision-making.
• Mentor and support less experienced team members by sharing product management best practices and Agile expertise.

What You Bring To The Table:

• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Excellent communication and stakeholder management skills with the ability to influence both technical and non-technical audiences.
• Ability to thrive in a fast-paced environment while managing multiple priorities and competing business needs.
• Strong collaboration skills and experience leading cross-functional initiatives without direct authority.
• Passion for creating customer-focused digital experiences and continuously improving product performance.
• Agile mindset with the ability to adapt quickly to changing business priorities.
• Leadership and mentoring capabilities with a commitment to developing others.
• Curiosity and practical experience leveraging AI tools to enhance productivity and product outcomes.

What’s Needed- Basic Qualifications:

• Bachelor's degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, a related field, or equivalent professional experience.
• 5+ years of product management experience with a focus on digital products or eCommerce platforms.
• Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
• Experience delivering digital products through partnership with engineering, UX, analytics, data science, or other technical teams.
• Proven experience managing products through the full product lifecycle, from concept through launch and continuous improvement.
• Experience leveraging customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
• Strong experience managing multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
• Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
• Strong analytical and quantitative skills with a bias toward data-driven decision-making.
• Comprehensive understanding and practical application of Agile methodologies, tools, and frameworks.

What’s Needed - Preferred Qualifications:

• Master's degree in a related field.
• 2+ years of recent, hands-on eCommerce SEO experience, with demonstrated knowledge of technical SEO, organic search strategy, site optimization, and the factors that influence rankings, traffic, and organic revenue.
• Experience using SEO and analytics platforms such as Semrush, Google Analytics, and Adobe tools to identify opportunities, diagnose performance issues, and measure the impact of SEO initiatives.
• Experience with print, custom products, or complex eCommerce environments, including familiarity with optimizing product pages, product feeds, or large-scale catalogs.
• Agile certifications such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or similar credentials.
• Product management certifications such as AIPMM Certified Product Manager.
• Experience managing products across desktop, mobile, app, or eCommerce platforms.
• Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
• Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
• Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.
• Experience using AI productivity tools to support product discovery, analysis, backlog management, and stakeholder communication.
• Experience working in B2B, commercial eCommerce, retail, supply chain, office products, or related industries.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.