Product Manager - Digital Mobile & Streaming

Posted Yesterday
6 Locations
In-Office
95K-140K Annually
Mid level
Digital Media • News + Entertainment
The Role
Own end-to-end delivery and optimization of mobile and OTT apps for local news. Act as product owner across engineering and design, monitor streaming QoE metrics, triage high-priority issues, ensure platform parity, run A/B tests to drive engagement, and coordinate with content and ad-ops stakeholders.
Summary Generated by Built In

Hearst Television is looking for a Product Manager to help define the next generation of local news. You will own the day-to-day execution and optimization of our mobile and OTT app suite, ensuring that when news breaks, our users receive a high-performance, reliable, and immersive streaming experience.

Reporting to the Sr. Technical Product Lead, you will serve as a key bridge between technical feasibility and user experience. You thrive on the challenge of platform fragmentation—shipping a unified experience across everything from Android to Apple TV—and use behavioral analytics to drive engagement and retention for a truly binge-worthy product.

Responsibilities

  • Lifecycle & Agile Execution: Own the end-to-end delivery of features. Act as the primary Product Owner for engineering and design teams, leading grooming, sprint planning, and retrospectives to ensure high-velocity, high-quality releases.
  • Backlog & Requirement Engineering: Translate complex stakeholder needs and newsroom requirements into actionable user stories with clear technical acceptance criteria.
  • Operational Excellence: Monitor critical streaming KPIs (crash rates, rebuffering, video starts) and QoE metrics. Lead "hotfix" prioritizations and triage platform-specific bugs during high-traffic breaking news or severe weather events.
  • Platform Parity: Ensure a consistent "Hearst" experience across a fragmented device landscape, balancing feature parity between high-end mobile devices and lower-memory, resource-constrained OTT hardware.
  • Data-Driven Optimization: Use A/B testing and behavioral data to refine the user funnel, focusing on converting "app downloads" into "Daily Active Users".
  • Stakeholder Liaison: Partner with Digital Content and Sales/Ad-Ops to balance editorial urgency with technical feasibility and advertising impact.

Technical Competencies & Skills

  • Mobile & OTT Ecosystems: Hands-on experience with submission and lifecycle management for the Apple App Store, Google Play, Roku Publishing, and Amazon Developer Console.
  • Streaming & Ad-Tech: Foundational knowledge of HLS/DASH protocols and digital advertising standards (VAST/VMAP), including the nuances of Server-Side Ad Insertion (SSAI).
  • Engagement Infrastructure: Understanding of notification payload architecture (Airship/Braze), including deep-linking and TTL settings for time-sensitive alerts.
  • Modern Toolset: Proficiency in Jira/Confluence and analytics platforms (GA4, Conviva, Looker). Familiarity with AI-enhanced development tools (e.g., Cursor, FigmaAI) for rapid prototyping and documentation.
  • Local Nuance: Understanding of geo-fencing and API-driven weather/data feeds (e.g., The Weather Company) and how they integrate into consumer interfaces.

Experience & Qualifications

  • Experience: 3-5 years in Product Management, specifically within digital media, news, or streaming.
  • Track Record: Proven success managing 2-3 full app-store release cycles from submission to post-launch optimization.
  • Analytical Mindset: Proven ability to leverage data (GA4, Conviva, or A/B testing) to diagnose product friction, optimize the user funnel, and justify roadmap prioritization through quantitative storytelling.
  • Education: Bachelor’s degree in Technology, Business, Design, or equivalent professional experience.
  • Communication: Exceptional ability to draft technical documentation, executive briefs, and release notes for non-technical stakeholders.
  • Adaptability: Ability to pivot priorities instantly based on the breaking news cycle or market shifts.

Compensation 

The salary for this role is $95,000-$140,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve. 

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching 
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs 
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Skills Required

  • 3-5 years Product Management experience in digital media, news, or streaming
  • Proven management of 2-3 full app-store release cycles (submission to post-launch optimization)
  • Bachelor's degree in Technology, Business, Design, or equivalent professional experience
  • Hands-on experience with Apple App Store, Google Play, Roku Publishing, and Amazon Developer Console
  • Foundational knowledge of streaming protocols and ad-tech (HLS, DASH, VAST, VMAP) and SSAI
  • Understanding of notification payload architecture and tools (Airship or Braze), deep-linking and TTL
  • Proficiency with Jira and Confluence
  • Experience with analytics and experimentation platforms (GA4, Conviva, Looker; A/B testing)
  • Familiarity with AI-enhanced development tools (e.g., Cursor, FigmaAI)
  • Understanding of geo-fencing and API-driven weather/data feeds (e.g., The Weather Company)
  • Strong technical documentation, executive communication, and release-note writing skills
  • Ability to prioritize and triage platform-specific hotfixes during breaking news or severe weather events

Hearst Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
  • Retirement Support Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
  • Leave & Time Off Breadth Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.

Hearst Insights

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The Company
HQ: New York, NY
3,010 Employees
Year Founded: 1887

What We Do

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.

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