Product Manager, Consumer Mobile App

Posted 4 Hours Ago
Boston, MA, USA
Hybrid
123K-154K Annually
Mid level
Consumer Web • eCommerce • Software
We're re-engineering car shopping. Join us for the ride.
The Role
Product Manager for CarGurus' consumer iOS and Android apps focused on growth and top-of-funnel experiences (onboarding, home, account creation, notifications, personalization). Own roadmap, define requirements, run experiments/A-B tests, analyze funnel metrics (activation, engagement, retention, conversion), partner with Engineering/Design/Analytics/Marketing, support sprint activities, and communicate results to stakeholders to drive customer and business impact.
Summary Generated by Built In
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
CarGurus is looking for a growth-minded, customer-obsessed, and analytical Product Manager to join our Consumer Mobile App team. In this role, you will help shape how millions of shoppers discover, evaluate, and purchase cars across our top-rated iOS and Android apps.
You'll work across key top-of-funnel mobile experiences, including onboarding, the app home page, account creation, notifications, personalization, and early-stage shopping guidance. Your work will help shoppers get started, stay engaged, and move confidently through their car shopping journey.
Working closely with Product, Engineering, Design, Analytics, and Marketing, you'll help turn customer insights, behavioral data, and business opportunities into intuitive mobile experiences through discovery, rapid testing, launch, and iteration. This is a highly visible role with the opportunity to drive meaningful customer and business impact across a core growth area for CarGurus.
We're looking for a growth-minded PM who thrives in a fast-paced environment, is deeply customer-obsessed, and excited to turn insights into impactful product experiences.
What you'll do
  • Own the roadmap and strategy across key growth and top-of-funnel experiences in the consumer mobile app
  • Explore both optimizations to existing experiences and new 0-to-1 ideas that help shoppers get started, stay engaged, and move through their car shopping journey
  • Translate user needs, behavioral data, and research insights into clear product requirements, user stories, and intuitive mobile experiences
  • Partner with Engineering, Design, Analytics, and cross-functional stakeholders to align on priorities, make tradeoffs, and deliver high-quality products
  • Support rapid experimentation by helping develop hypotheses, define success metrics, coordinate A/B tests, analyze performance, and synthesize learnings
  • Monitor feature and funnel metrics - including activation, engagement, retention, and conversion - to identify opportunities for customer and business impact
  • Support sprint planning, backlog grooming, QA, launch readiness, and post-launch tracking
  • Communicate progress, results, and recommendations clearly to stakeholders and leadership

What you'll bring
  • 3+ years of product management experience, including 1+ years focused on mobile apps, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
  • Proven track record of owning and improving core funnel or conversion experiences, with clear KPI impact on high-traffic consumer products
  • Experience in growth or optimization-focused roles, including A/B testing, funnel analysis, and iterative product development
  • Strong understanding of mobile platforms, iOS and Android design principles and best practices, react native ecosystem
  • Curious and product-minded, with a strong pulse on emerging technologies, mobile apps, and evolving product design patterns
  • Highly analytical and data-driven, with the ability to define success metrics, interpret results, and translate insights into product decisions
  • Excellent communication and stakeholder management skills, with the ability to align cross-functional teams around strategy, priorities, and outcomes
  • Hands-on experience leveraging GenAI to optimize workflows/generate prototypes and agentic coding platforms like Claude Code (preferred)

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Position Pay Range
$123,000 - $154,000 USD
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

Skills Required

  • 3+ years of product management experience, including 1+ years focused on mobile apps
  • Experience in consumer-facing, marketplace, e-commerce, or growth-oriented environments
  • Proven track record of owning and improving core funnel or conversion experiences with measurable KPI impact
  • Experience in growth or optimization roles, including A/B testing and funnel analysis
  • Strong understanding of mobile platforms, iOS and Android design principles and best practices, and the React Native ecosystem
  • Highly analytical and data-driven, able to define success metrics and interpret results
  • Excellent communication and stakeholder management skills
  • Hands-on experience leveraging GenAI to optimize workflows/generate prototypes and agentic coding platforms like Claude Code

CarGurus Compensation & Benefits Highlights

  • Leave & Time Off Breadth Policies feature unlimited personal/sick time, three weeks’ vacation to start, and a paid one‑month sabbatical at 5 and 10 years. A flexible hybrid model supports taking time when needed.
  • Parental & Family Support Offerings include extended paid leave for birthing and non‑birthing parents, with family‑forming benefits via Carrot Fertility and caregiving support through Care.com. Adoption assistance and backup care broaden coverage across diverse family needs.
  • Equity Value & Accessibility Equity is granted broadly through RSUs for full‑time new hires, with opportunities for additional grants through promotion. This “equity for all” approach complements bonuses and a company 401(k) match to strengthen total rewards.

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The Company
HQ: Boston, MA
1,200 Employees
Year Founded: 2006

What We Do

Headquartered in Boston, Massachusetts, CarGurus is the #1 visited digital auto platform in the U.S. for shopping, buying, and selling new and used vehicles and an award-winning place to work. We give drivers and dealers the confidence to buy or sell cars exactly how they want: online, in-person, or a combination of both. Our culture fosters kindness, collaboration, and innovation, while empowering Gurus with opportunities and resources to fuel their career growth. We aim to give all people—consumers, dealers, and our employees—the power to reach their destination.

Why Work With Us

Being a top destination for buying and selling vehicles requires collaboration, innovation, and fresh perspective. So we empower our Gurus with opportunities and support that help them confidently contribute and continuously grow as their authentic selves. Amazing benefits and perks and development programs underscore our commitment to our people.

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CarGurus Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid working model emphasizes flexibility and open communication. Employees are expected to work with their managers to align on the rhythm that works best for their specific role and teams.

Typical time on-site: Flexible
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HQBoston, MA
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Dublin, Dublin
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Raleigh, NC
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