Product Manager, Consumer Engagement

Posted 23 Days Ago
Be an Early Applicant
Austin, TX
5-7 Years Experience
Healthtech • Information Technology • Telehealth
Creating healthier futures for us all.
The Role
Join the Consumer Engagement team as a Product Manager to champion a consumer-grade patient messaging experience and drive patient engagement and loyalty. Responsibilities include owning automated campaigns, collaborating with other teams, and optimizing campaign performance through metrics and testing.
Summary Generated by Built In

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

The Patient Experience sub-division is looking for an experienced Product Manager to help champion a consumer-grade patient messaging experience. You’ll play a key role on the Consumer Engagement (CE) team, enabling campaign management to drive patient engagement, foster patient loyalty and elevate athena’s patient outreach best practices.

The Team 

The Consumer Engagement team is the “front door” for patient messaging. We work closely with feature teams to define automated transactional messaging campaigns, such as appointment and payment reminders, as well as on-demand promotional campaigns like health screening awareness or care gap outreach. We work closely with the Emerging Product Services – Product Delivery and Consumer Messaging teams to deliver messaging to patients. Campaigns are our product, and like all products, we continuously monitor and optimize it to drive KPIs like open rates, click through rates and conversion rates. We obsess over writing in clear and plain language and follow accessibility guidelines.

This role is located in our Austin, TX office with the expectation to be in the office one day a week.

The ideal candidate will:

  • Have strong product management understanding and be the product owner for automated campaigns.

  • Collaborate with other product managers and campaign managers to define functional and non-functional requirements for new automated campaigns.

  • Have a detailed understanding of how practice settings are used to configure patient outreach and inform feature roadmaps.

  • Work closely with product enablement teams to drive feature awareness and adoption.

  • Be detail-oriented, organized and an excellent communicator in written and verbal form.

  • Be the ultimate team player. You can influence others with concise communication and clear objectives. You're not a stranger to whipping up workflow diagrams. Figma, Visio or the like are your tools of choice.

  • Obsess over metrics and testing. You'll work closely with product analytics to ensure we have access to robust campaign analytics.

  • Help to champion the use of AI to deliver a best-in-class patient messaging experience.

  • Have CRM product experience (bonus points for this).

Job Responsibilities

Product Owner:

  • Serve as Product Owner for teams covering assigned product area

  • Support feature rollouts that involve patient messaging through alpha, beta and general availability by collaborating with customer-facing teams, analyzing feature impact, and preparing communications

  • Engage with Sales, Customer Success, Product Marketing, and other internal partner teams as needed to determine best ways to communicate product to customers; and to assist Product Management leadership with service descriptions

  • Work closely with the Consumer Messaging team to share our CE campaign strategy to influence their product roadmap; Collaborate with other feature teams across athenahealth to define, deliver and optimize new patient messaging campaigns

  • Intake, scope, and prioritize patient messaging requests from a variety of stakeholders

  • Define epics and user stories, clearly articulating business requirements for the problems we are aiming to solve

Analytics:

  • Identify and track metrics and success criteria to create transparency and visibility to campaign success and opportunities for improvement

  • Partner extensively with Engineering and Analytics teams to understand patient behavior and key engagement KPIs to measure campaign strategies and effectiveness

  • Develop ways to scale campaigns across clients

Typical Qualifications

  • 5+ years overall professional experience, inclusive of a minimum of 2-4 years of product management experience

  • Bachelor’s degree or equivalent combination of education, training, and experience is required

  • Experience in lifecycle marketing, retention marketing, or customer/consumer marketing, including A/B testing preferred

  • Understanding of product management best practices, including agile development environments

  • Technical experience with CRM tools (preferred), SQL and HTML

  • Experience working with stakeholders in a business environment across cross-functional groups

  • Demonstrated success at driving results in a fast-paced environment and managing simultaneously competing priorities

  • Excellent verbal and written communication skills

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. 

What’s unique about our locations? 
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together. 
 
Our company culture might be our best feature. 
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.  

 

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work. 

 

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability. 
 
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement. 

 

What can we do for you? 
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.  

 

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued 

 

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. 

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at [email protected] for assistance.

https://www.athenahealth.com/careers/equal-opportunity

The Company
HQ: Watertown, MA
6,600 Employees
Hybrid Workplace
Year Founded: 1997

What We Do

At athenahealth, it’s our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. With a thoughtful balance of humanity and technology, we’re able to uncover meaningful healthcare insights that can help create healthier futures for our families, our communities, and ourselves.

athenahealth partners with healthcare organizations across the care continuum to drive clinical and financial results. Our expert teams build modern technology on an open, connected ecosystem, yielding insights that make a difference for our customers and their patients. We offer medical record, revenue cycle, patient engagement, care coordination, and population health services. We combine insights from our network of more than 160,000 providers and approximately 117 million patients with deep industry knowledge and perform administrative work at scale.

Our cloud-based and on-premises solutions deliver measurable financial and clinical results for healthcare organizations of all shapes and sizes. That’s why our top-performing clients are beating industry benchmarks across the board.

For more information, please visit www.athenahealth.com

Why Work With Us

Our vibrant and talented employees spark the innovation and passion needed to accomplish our goals. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where we each feel comfortable bringing their best selves to work.

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