Baxi Heating is a leading UK manufacturer of sustainable heating and hot water solutions, with 160 years of heritage and a strong commitment to supporting the UK’s transition to low carbon heating. As part of the BDR Thermea Group, Baxi plays a pivotal role in shaping the future of residential heating.
The Product Manager – Commercial Portfolio Expert is responsible for the commercial success of Baxi Heating’s commercial portfolio. The role owns the end to end product lifecycle, from market insight and new product development through launch, optimisation and end of life management, ensuring sustainable revenue growth, margin performance and market share.
Operating within an established UK HVAC manufacturing environment, the role acts as the central link between engineering, R&D, manufacturing, sales, marketing, supply chain, customers’ voice and regulatory teams.
Key Responsibilities
Product Strategy & Ownership
• Own and evolve Baxi Heating’s Heat Network and HIU (Heat Interface Unit) product strategy aligned to UK & Ireland business objectives. Will drive and measure successful delivery of those products and solutions in UK and Ireland.
• Be a Use Case owner for UK and Irelands and build clear value proposition with use cases such as renovation apartment building and new apartment building
• Act as the recognised internal product owner and subject matter expert for Heat Network, HIU and apartment solutions.
• Develop and maintain a multiyear product and solution roadmap aligned to regulatory change, market trends and portfolio strategy ; with levels of priority.
New Product Development & Market Launch
• Lead end to end NPD and Market Launch Process (MLP) activities from concept through launch and postlaunch review.
• Define product requirements, specifications, performance targets, pricing frameworks and launch timing ; by working closely with internal stakeholder of UK & Ireland OpCo (Operating Company)
• Work closely with BDR Thermea Group R&D, BDR Thermea Group Commercial BA (Business Area) and engineering teams to ensure technical feasibility, quality and compliance.
Product Lifecycle Management
• Manage the full product lifecycle including introduction, growth, optimisation, range rationalisation and end of life.
• Drive range simplification and cost down initiatives to improve operational efficiency and profitability.
• Ensure accuracy of product data, documentation and specifications.
Commercial Performance
• Own revenue, margin and profitability for the residential heat pump portfolio.
• Develop pricing strategies that balance competitiveness, value positioning and margin protection.
• Monitor sales performance, forecast demand and support annual budgeting and strategy cycles.
Market, Customer & Channel Focus
• Act as the voice of the customer, incorporating installer, merchant, developer and end user feedback.
• Commission and interpret market research, customer insight and competitive analysis.
• Support sales teams with product training, technical positioning and customer engagement.
• Engage in VoC (Voice of Customers) sessions
Marketing & GoToMarket
• Work with marketing to develop compelling value propositions, launch materials and sales collateral.
• Train sales team on launch of new Products & Solutions
• Ensure sales teams and channel partners are equipped to execute effectively.
• Support exhibitions, industry events and customer demonstrations.
Regulatory, Innovation & Future Development
• Track and interpret UK and EU regulatory developments.
• Translate regulatory change into clear product and portfolio requirements.
• Identify innovation opportunities in system design, controls, integration and installer experience.
Stakeholder Management
• Build strong crossfunctional relationships across Baxi Heating, BDR group and the wider Group commercial functions.
• Collaborate with central Product Management, Commercial BA and Development Unit teams.
• Engage cross functionally to influence component roadmaps and future capability.
Knowledge, Skills & Experience
Essential
• Proven experience in a Product Manager role, or strong understanding of the commercial HVAC industry
• Demonstrable experience leading NPD projects and product launches.
• Commercially astute with experience owning pricing, margin and revenue performance.
• Strong stakeholder management and influencing skills.
Desirable
• Experience within HVAC or building services manufacturing.
• Familiarity with UK lowcarbon heating regulations and standards.
• Experience working with installer, merchant, M&E, contractors
Personal Attributes
• Commercially driven with strong ownership and accountability.
• Analytical, data led and outcome focused.
• Customer centric with a clear understanding of customers needs.
• Collaborative and credible within cross functional teams
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
Top Skills
What We Do
We make the energy transition a reality. Our brands – trusted by installers and end-users in more than 100 countries in all European markets, Turkey and China – include Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak. We manufacture close to our customers in 14 different locations in nine countries. Our customers can choose from different technologies that allow them to reduce their carbon footprint while enjoying comfort in their homes. Our goal is to help bring the energy transition closer. Our connected and integrated technologies enable the global shift towards fully sustainable energy carriers, such as heat pumps, hybrid and hydrogen boilers, and we work to reduce carbon emissions from our operations, suppliers, and products.
