- Product Strategy & Portfolio Management
- Own the end to end product strategy for the assigned segment, including benefit design, competitive positioning, rate considerations, and portfolio optimization.
- Establish short and long term product goals in partnership with leadership; translate strategy into actionable initiatives and recommendations.
- Conduct regular portfolio and market assessments, including competitive analysis, pricing position, and performance benchmarking.
- Monitor and communicate product performance across membership, financial results, utilization trends, and customer impact; prepare executive level insights and recommendations.
- Identify opportunities to improve performance through benefit design changes, program enhancements, operational improvements, or vendor collaboration.
- Serve as the organizational subject matter expert for products and benefits for assigned segment.
- Evaluate and respond to custom or ad hoc benefit requests from Account Management Services (AMS), executive leadership and external clients.
- Product Development, Filings & Implementation
- Lead and support the development, filing, and implementation of new products, benefit enhancements, and product changes.
- Ensure all product documentation and materials--including Guide to Benefits (GTB), Summary Plan Descriptions (SPDs), certificates, and related communications--accurately reflect approved changes.
- Coordinate cross functional teams (Actuarial, Finance, Operations, IT, Legal, Compliance, Marketing, Sales, AMS) to ensure operational readiness and successful launches.
- Provide subject matter expertise throughout the product lifecycle, from concept through implementation and post launch evaluation.
- Regulatory & Compliance Management
- Maintain awareness of regulatory requirements and mandated changes impacting the product portfolio.
- Analyze the operational, financial, and member impact of regulatory changes and present findings to leadership.
- Coordinate reviews with internal subject matter experts and provide guidance and support to ensure compliant and timely implementation of mandated changes.
- Operational Execution
- Execute day to day product management activities to support ongoing maintenance, enhancements, and implementation of products and benefits.
- Coordinate with internal partners to ensure accurate benefit configuration, system readiness, and operational execution.
- Draft, review, and approve product related documentation and internal materials.
- Provide timely, practical recommendations in response to emerging issues, operational needs, and custom requests.
- Market Facing & Internal Consultation
- Serve as a hands on consultative resource for Sales and Account Management on product strategy, benefit design, and competitive positioning.
- Participate directly in client meetings, renewals, finalist presentations, and EUTF discussions.
- Development of client facing presentation decks and materials related to product and benefit strategy, change summaries and recommendations ensuring content is accurate, compelling, and aligned with product strategy.
- Translate complex product and benefit concepts into clear, actionable messaging for internal and external stakeholders.
- Lead or work with other departments on miscellaneous projects related to products, benefits, and programs.
- Performs all other miscellaneous responsibilities and duties as assigned or directed.
- Bachelor's degree and five years of related work experience; or an equivalent combination of education, training, and work experience.
- Strong oral and written communication skills.
- Intermediate working knowledge in Microsoft Excel, Word and PowerPoint.
Skills Required
- Bachelor's degree
- Five years of related work experience
- Strong oral and written communication skills
- Intermediate working knowledge in Microsoft Excel, Word and PowerPoint
HMSA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HMSA and has not been reviewed or approved by HMSA.
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Healthcare Strength — Medical and dental coverage are described as solid, with preventive services and select zero‑cost features adding value in recent plan years. Employer-sponsored plans can have affordable premiums in certain groups and broad access options.
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Retirement Support — A 401(k) with company match and potential discretionary contributions forms a strong component of total rewards. Retirement support complements the core medical and dental package.
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Leave & Time Off Breadth — Paid holidays and PTO that increases with tenure provide meaningful time‑off flexibility. Time‑away benefits scale with service length.
HMSA Insights
What We Do
The Hawaii Medical Service Association (HMSA), an independent licensee of the Blue Cross and Blue Shield Association, is a reliable name in Hawaii health care. Established in 1938, we are the largest and most experienced provider of health care coverage in the state. Over half of Hawaii’s population have chosen HMSA for their health care coverage. We are dedicated to providing quality, affordable health plans; employee benefit services; and worksite wellness programs. HMSA also offers a variety of programs, services and support to help improve the health and well-being of our members and community.
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