Working at Omnisend is... kind of boring.
Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do.
We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact.
Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results.
And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.
About the team
The Activation & Conversion team owns the most consequential part of the Omnisend funnel: turning new signups into active, paying customers. We define activation as a brand starting to communicate with their audiences via Omnisend. Brands that hit the activation threshold tend to stay, and brands that don't often disappear. Your job is to move that number.
This team sits at the intersection of product, growth, and commercial - not a UX polish team, not a feature delivery team. You'd own onboarding flows, free-to-paid conversion mechanics, upgrade triggers, and the quality bar at which a brand leaves setup and enters real use of the product. You'd work closely with Engineering, Data, CX, and Marketing, and your decisions would show up directly in revenue.
About the role
We're looking for a Product Manager who thinks commercially and is energized by the challenge of turning pricing and packaging decisions into measurable business impact. You'll own a critical piece of Omnisend's revenue model - and have real influence over how we grow revenue from thousands of new brands that sign up every month.
This isn't a role for someone who waits to be told what to optimize. You'll be expected to find the opportunity, frame the problem, design the test, ship the change, and measure the result.
What you'll do at Omnisend:
Free to paid conversion. A meaningful number of free-plan brands use Omnisend without converting. You'd own diagnosing how to move that number, designing the mechanic, and running the experiments to achieve business goals.
Setup quality at activation. Some brands reach activation with a setup that's fragile - a single list, no automation, no meaningful segmentation. They activate on paper but their foundation is weak, and they are at risk of churning before gaining real value. You'd define what "good" looks like at the end of onboarding and build toward it systematically.
What we use and value:
- Company-wide OKR and GIST framework
- Empowered product teams that solve customer and business problems, not build features
- Objective-based planning and experimentation-driven delivery
- Product-led growth
- We look at product metrics daily, we speak to our customers and do it often
- Outcomes and bringing value to our customers over outputs and feature factories
- Ship to learn. Experimentation to validate hypotheses and assumptions
- Truly embracing data-driven decisions
We expect that you’ll bring:
- 3–6 years of product management experience at a SaaS or tech company
- Commercial instinct tied to activation and growth. You understand that onboarding isn't a UX problem - it's a business problem. You think in terms of conversion rates, time-to-value, and what a free user needs to experience before they willingly pay.
- A track record of moving funnel metrics. You've owned an activation, conversion, or onboarding product before, and you can point to specific experiments you ran, what they revealed, and what you changed as a result. "We shipped the new onboarding" is not enough - we want to hear what happened after launch.
- Analytical rigour. You know the difference between a directionally interesting result and one you'd make a decision on. You've worked with funnel analytics tools, know how to size an experiment, and are honest about what the data does and doesn't say.
- B2B SaaS context. You understand how SMB SaaS products sell - low friction signup, product-led path to value, conversion driven by the product itself rather than a sales team. E-commerce or martech background is a genuine advantage given Omnisend's customer base.
- Cross-functional ownership without authority. The Activation team touches nearly every other product area. You'll need to build alignment with Core Product, Expansion, Data, and CX without positional authority. Stakeholder wrangling is part of the job.
What we offer in return:
- Gross salary 5,500–7,500 EUR/month, depending on experience
- Quarterly salary reviews
- An unlimited learning budget for self-improvement complying with the best interest of Omnisend
- Working methods and best practices inspired by the best tech companies in Silicon Valley
- Senior colleagues (over 70%) enable us to have a high-performing, productive environment where your growth will accelerate
- Flexible working hours and remote work possibilities
- Private health insurance
- Unlimited access to psychotherapy
- Workstation budget
- Personalized work anniversary gifts, such as house cleaning, spa treatments, international flights etc.
- Attractive workations and team-led team-building events
Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, we make sophisticated marketing effortless — no learning curve required.
Award-winning 24/7/365 customer support? Check. A platform trusted by growing brands and seasoned pros alike? Absolutely. The idea that “great marketing needs to be expensive”? Our 150,000+ customers prove that wrong every day.
Skills Required
- 3-6 years product management experience at a SaaS or tech company
- Commercial instinct tied to activation and growth (onboarding, conversion, pricing/packaging)
- Proven track record of moving funnel metrics (activation, conversion, or onboarding) with documented experiments and outcomes
- Analytical rigour; experience with funnel analytics tools and sizing experiments
- Knowledge of B2B SaaS product-led growth and low-friction signup paths
- E-commerce or martech background
- Ability to drive cross-functional alignment and own outcomes without formal authority
- Experimentation-driven delivery: design, run, and measure product experiments
What We Do
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing. We’re a team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between. Are you excited about helping ecommerce marketers to discover the best ways to build relationships with their customers? Check out our open positions here: https://www.omnisend.com/careers/
