Product Manager 2, Digital Assets Management - (Hybrid, Seattle)

NOTE:  This position is located at Nordstrom's downtown Seattle headquarters and follows a hybrid work model, with four days in the office and one remote workday each week.

Nordstrom is a leading fashion retailer that has offered the very best of on-trend product for men, women, and children since 1901. Today, we're shaping the future of retail—powered by technology and designed around customer shopping preferences in a digital-first world and in our stores. 

We're looking for a product manager who's passionate about the lifecycle of visual content—from the moment images are captured on set or generated through AI, to how they're organized, shared, and used to bring our brand to life. You'll shape how Nordstrom manages thousands of creative assets that power our customer experience.  In this role, you'll navigate the evolving landscape where content is both captured by photographers and generated through AI—ensuring both are managed effectively. You'll partner directly with photographers, stylists, and creative teams to understand how content moves from concept to camera to customer, identifying opportunities to streamline workflows and enhance our visual storytelling.

As a Product Manager 2 within the Customer Experience Product Management organization, you'll lead our Digital Asset Management (DAM) strategy—that's how we organize, store, and distribute our photography, product images, videos, and creative content across the company. You'll work across industry-leading solutions such as Adobe AEM Assets and proprietary Nordstrom applications to power the content pipeline for campaigns, creative operations, and merchandising for both Nordstrom and Nordstrom Rack.  Success in this role requires experience leading complex products in high-ambiguity environments, partnering across multiple stakeholder groups, and balancing strategic vision with hands-on execution from concept through ongoing evolution.

A day in the life…

• Define and drive the visual content strategy aligned with Nordstrom’s digital priorities, ensuring a clear product vision and roadmap.
• Develop and evolve the content management capability roadmap in collaboration with Marketing, Creative, and Technology leaders.
• Lead strategic alignment with Adobe through quarterly business reviews, ensuring Nordstrom’s goals are reflected in Adobe’s product roadmap.
• Promote adoption and innovation in visual content management by staying ahead of industry trends, GenAI advancements, and automation opportunities.
• Optimize end-to-end content workflows by partnering with photographers, stylists, and creative teams—from concept to customer delivery.
• Collaborate cross-functionally with Digital Merchandising, Campaign, Product Management, and Engineering to ensure seamless asset flow and technical execution.
• Oversee the full product lifecycle of digital asset tools—from discovery to sunset—while evaluating new technologies and integration opportunities.
• Ensure successful product launches through coordinated planning, performance analysis, and continuous improvement based on metrics and feedback.

You own this if you have…

• Bachelor's degree in Business, Engineering, Computer Science, or equivalent experience
• 3+ years of experience in product management, creative operations, or content production.
• Background working with photographers, creative teams, or visual content workflows and understanding of how images and assets flow through an organization (retail, e-commerce, publishing, etc.).
• Familiarity with Digital Asset Management (DAM), Product Information Management (PIM), Content Management Systems (CMS), or similar content management platforms in a large enterprise or retail environment, preferred.
• Proven ability to inspire and lead teams, with strong cross-functional collaboration skills, and experience defining, measuring, and improving processes to drive operational excellence.
• Technical fluency in software development principles, Agile methodology, and testing practices and strong analytical, critical thinking, and problem-solving skills with the ability to  translate complex technical concepts for non-technical audiences.
• Strong organizational and time-management capabilities and excellent written and verbal communication skills, including executive-level presentation.

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