The Role
Own Paytm's programmatic monetization platform roadmap, build OpenRTB/auction infrastructure, integrate with SSPs/DSPs/exchanges and SDK partners, create scalable APIs, improve monetization, measurement and attribution, and manage product lifecycle from discovery to scale while defining success metrics.
Summary Generated by Built In
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
Paytm Ads is building the next generation of advertising infrastructure by combining high-intent first-party commerce data, AI-driven decisioning, and a scalable programmatic ecosystem.
As a PMII / SPM, you will own key components of Paytm's monetization infrastructure, enabling seamless integration with DSPs, SSPs, exchanges, SDK partners and measurement providers. You will build scalable platform capabilities that maximize advertiser demand, improve publisher yield, and expand Paytm's programmatic ecosystem.
This role is ideal for someone passionate about solving complex AdTech problems and building products at scale in a fast-moving environment.
What You'll Drive
Programmatic Ad Stack
* Own the roadmap for Paytm's programmatic monetization platform.
* Build and enhance capabilities across OpenRTB, auction infrastructure, demand routing and inventory monetization.
* Improve platform scalability, latency and auction efficiency.
Partner Integrations
* Drive integrations with leading SSPs, DSPs, exchanges and demand partners.
* Build scalable APIs and onboarding frameworks for external monetization partners.
* Work closely with business teams to accelerate partner launches.
SDK & Monetization Infrastructure
* Own SDK integrations across internal and third-party monetization platforms.
* Enable access to premium demand through SDK and server-side integrations.
* Improve monetization performance across app inventory while maintaining user experience.
Measurement & Attribution
* Build integrations with MMPs, DCR providers, fraud detection and measurement partners.
* Improve attribution accuracy and campaign measurement capabilities.
* Enable privacy-first measurement solutions.
Platform Execution
* Own the end-to-end product lifecycle—from discovery and design through launch, experimentation and scale. Partner closely with Engineering, Architecture, Data Science, Sales, Partnerships and Operations teams.
* Define success metrics and continuously optimize platform performance.
What We're Looking For
* Experience3-7 years of Product Management experience.
* 2+ years in AdTech, Programmatic Advertising or Marketing Technology.
* Experience building B2B platforms, advertising products or marketplace products.
* Demonstrated ownership of products from concept through launch and scale.
Preferred Expertise
* Programmatic Advertising (SSP, DSP, Ad Exchange, Open RTB)
* Publisher monetization and yield optimization Campaign Management
* Platforms Audience targeting and identity solutionsAuction systems and pricing models.
* Attribution and measurement AI/ML-powered advertising products Retail Media or Commerce Media.
Why join us
•A collaborative output driven program that brings cohesiveness across businesses through technology·
•Improve the average revenue per use by increasing the cross-sell opportunities·
•A solid 360 feedback from your peer teams on your support of their goals·
•Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 3-7 years of Product Management experience
- 2+ years in AdTech, Programmatic Advertising or Marketing Technology
- Experience building B2B platforms, advertising products or marketplace products
- Demonstrated ownership of products from concept through launch and scale
- Programmatic Advertising (SSP, DSP, Ad Exchange, OpenRTB)
- Publisher monetization and yield optimization, campaign management
- Audience targeting and identity solutions, auction systems and pricing models
- Attribution and measurement, AI/ML-powered advertising products, Retail Media or Commerce Media
Am I A Good Fit?
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
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