We're looking for a Practitioner Engagement Programs Lead to help build our practitioner audience journey across global events and thought leadership programs. From flagship user conferences to developer programs and third-party events, you'll shape the cohesive narrative that drives our attendee experience across various touchpoints while building the repeatable systems to support and scale over time. As the connective tissue between the storytelling & strategy, you'll ensure our programs are built with a practitioner-first mindset.
This role sits at the intersection of marketing, developer relations, content strategy, and operational rigor.
What You'll Do
Strategy & Programming
- Drive Dynatrace strategy around developer events - identify which events and opportunities will help grow engagement
- Own end-to-end content strategy, ensuring alignment with business goals, success metrics & audience needs
- Define themes, messaging frameworks, and programming strategies that support the practitioner experience
- Write and edit session descriptions, abstracts, speaker rationale documents & post-event recap content as needed
- Shape and sequence agendas, keynotes, breakouts, panels, workshops, and ancillary sessions in partnership with key stakeholders
- Produce event marketing content — email campaigns, landing pages, session descriptions — in partnership with broader marketing teams
- Leverage audience data, post-event feedback, session ratings, or NPS to continuously refine content strategy and programming effectiveness
- Sustain our practitioner narrative across programs
Operations & Project Management
- Own and manage content timelines to ensure all deliverables are completed on time
- Build and maintain repeatable systems, trackers, speaker databases & playbooks that drive operational rigor with room to scale
- Maintain process documentation for reviews, reference & version control
- Deliver clear status updates to leadership on progress, risks & open decisions
Cross-Functional Collaboration
- Partner across Product Management and Advocacy, Product Marketing, DevRel, Sales, Creative, and Events to ensure content strategy and decisions translate cleanly into our programs
- Collaborate with Customer Advocacy to identify and shape customer stories into compelling on-stage content
- 7+ years of experience in event content, programming, or content strategy roles, with direct ownership of flagship or high-visibility programs Demonstrated experience developing content for large-scale in-person events including themes, session design, speaker curation, and keynote production
- Strong storytelling instincts — able to distill complex technical ideas into compelling narratives
- Excellent written, verbal, and presentation skills with a sharp eye for creating easily digestible content
- Proven ability to manage speakers directly from outreach through rehearsal and day-of support
- Sharp project management skills with the ability to run multiple workstreams at once
- A process-first mindset: comfortable building trackers, playbooks, and documentation from scratch in a fast-moving environment
- Comfort operating cross-functionally with executives and external stakeholders under tight timelines and ambiguity
- Experience tracking and reporting on KPIs and other success metrics
Nice to Have
- Experience with developer, technical, or AI-focused audiences
- Familiarity with CFP (Call for Proposals) program management
- Experience with community event formats including meetups, hackathons, and roundtables
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
The targeted base pay range for this role is $148K to $185K. When determining your salary, we consider your skills, experience, education, work location and internal equity.
Skills Required
- 7+ years of experience in growth, lifecycle, or demand marketing
- Experience in product-led growth
- Ability to collaborate across marketing, product, and sales teams
- Demonstrated success driving measurable growth across acquisition, activation, adoption, and monetization
- Deep experience in experimentation, funnel optimization, and data-driven strategy
- Strong leadership and influencing skills
- Experience managing and mentoring high-performing teams in cross-functional environments
What the Team is Saying
Dynatrace Compensation & Benefits Highlights
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Healthcare Strength — Health insurance options, including BCBS PPO/HDHP plans and a Kaiser HMO in California, are described as solid, and company materials note it pays all or part of certain health, life, and disability premiums. Feedback suggests healthcare is a relative strength of the package.
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Leave & Time Off Breadth — U.S. employees have unlimited PTO alongside four company-wide paid Wellness Days, with flexibility and recharge time highlighted. Feedback suggests time off and wellness days are distinctive benefits.
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Retirement Support — Eligible U.S. employees are offered a company‑matched 401(k), and filings confirm the program’s availability. Feedback suggests retirement support is a meaningful component of total rewards.
Dynatrace Insights
What We Do
Dynatrace lets customers understand their business like never before, so they can see beyond the complexity, find and fix problems faster and automate manual tasks with Al — so they can focus on what truly matters: running their business.
Why Work With Us
In a world that runs on software, our Al-driven insights cut through the noise, allowing you to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Our culture, fueled by curiosity, openness, and authenticity, drives our pursuit of innovation and excellence in crafting the Dynatrace platform.
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Dynatrace Teams
Dynatrace Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid with flexibility. Please speak with our recruiting team for specific details on hybrid work.
