The Role
Own growth and distribution for an established AI product. Lead self-serve funnel optimization, product evangelism, technical content, community and ecosystem development, growth-feature roadmaps, experimentation, and instrumentation. Improve acquisition, activation, retention, conversion, and practitioner advocacy by connecting funnel and community insights to product decisions.
Summary Generated by Built In
About Tarento:
Tarento is a fast-growing technology consulting company headquartered in Stockholm, with a strong presence in India and clients across the globe. We specialize in digital transformation, product engineering, and enterprise solutions, working across diverse industries including retail, manufacturing, and healthcare. Our teams combine Nordic values with Indian expertise to deliver innovative, scalable, and high-impact solutions.
We're proud to be recognized as a Great Place to Work, a testament to our inclusive culture, strong leadership, and commitment to employee well-being and growth. At Tarento, you’ll be part of a collaborative environment where ideas are valued, learning is continuous, and careers are built on passion and purpose.
Experience: 5-7 Years
Why this role exists
The product is built and in market. The gap is distribution: not enough of the right people know it exists, try it, or stay long enough to become advocates.
We are hiring a Growth Product Manager who understands AI products deeply enough to explain it credibly to practitioners, and who treats acquisition, activation and community as systems to be instrumented and iterated — with the mandate to change the product itself when that is the right lever.
Roles and responsibilities
Inbound and the self-serve funnel
- Own the end-to-end journey from first touch to activated user, and the metrics at every step in between.
- Rework docs, onboarding, quickstarts and the first-run experience as conversion surfaces rather than documentation chores.
- Run experiments on positioning, landing pages and time-to-first-value. Ship, measure, keep or kill.
Product evangelism
- Be the most credible external voice on what the product does and why it matters — talks, demos, podcasts, webinars, conferences and developer meetups.
- Write the technical content that earns trust with practitioners: deep dives, benchmarks, architecture posts, migration guides and honest comparisons.
- Turn real customer work into public proof through case studies, reference implementations and sample applications.
Community and ecosystem
- Build and run the community surfaces so that they are places people get genuine value, not support queues.
- Convert users into contributors: good first issues, contributor documentation, recognition, and a clear path from user to champion.
- Grow the ecosystem through integrations, partners and third-party builders who extend our surface area and distribution.
Product-led growth loops
- Own the roadmap for growth features: sharing, invites, templates, public artefacts, embeds, referral mechanics and in-product prompts.
- Write the specs, prioritise with engineering, and ship. This is a real product surface with committed engineering capacity, not a marketing wishlist.
- Identify where the core experience is blocking distribution, and make the case for fixing it.
Instrumentation and insight
- Define the growth metric tree, get it instrumented properly, and make it visible to the whole team.
- Build the feedback loop that carries community conversations and funnel data back into the core product roadmap.
How performance will be measured
Primary
- Qualified inbound volume, and its quality
- Signup to activation rate, and time to first value
- Weekly and monthly active usage retention
- Self-serve to paid conversion, where applicable
Secondary
- Community size, and more importantly active participation and contributor count
- Organic and inbound share of new pipeline
- Ecosystem integrations shipped, and their adoption
- Share of voice in the relevant practitioner communities
Who we are looking for
Essential
- 2+ years across product, growth or developer-relations roles, including at least one stretch owning a growth number end to end.
- Technical depth: you can install the product, break it, read the API surface, and hold a credible conversation with an engineer. You need not have been an engineer, but engineers must trust you.
- Demonstrated experience taking an already-built product to a larger audience — funnel work that moved, content that converted, a community that actually grew.
- Comfort writing and speaking in public. Clear, opinionated, free of marketing filler.
- Data fluency: you form hypotheses, size them, run experiments and read the results honestly.
Desirable
- Open-source or developer-tooling background, with an understanding of how adoption converts into commercial revenue.
- Experience with bottom-up, product-led go-to-market motions.
- Existing standing in a relevant practitioner community.
Skills Required
- At least 2 years of experience across product, growth, or developer relations roles
- Experience owning a growth metric or number end to end
- Technical depth sufficient to install and troubleshoot the product, understand its API surface, and communicate credibly with engineers
- Demonstrated experience expanding adoption of an existing product through funnel optimization, converting content, or community growth
- Comfort writing and speaking publicly
- Data fluency, including hypothesis formation, experiment sizing, experimentation, and results analysis
- Open-source or developer-tooling background
- Experience with bottom-up, product-led go-to-market motions
- Existing standing in a relevant practitioner community
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The Company
What We Do
Tarento is a Nordic-Indian IT services company that helps organizations navigate digitalization through enterprise applications, data and information management, mobile and custom solutions. Its offerings span digital, data, AI, cloud, consulting, software development, integration, testing, and application management. The company also builds scalable web and mobile apps, portals, platforms, and products for clients across industries, combining technology expertise with data-management capabilities.
