Product Lead - NGS

Reposted 7 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
Lead product marketing and lifecycle management for Open Molecular Solutions & Sequencing products: define market strategy, support sales to meet targets, drive marketing campaigns and pricing, manage pre/post-launch activities, build KOL and key account relationships, coordinate cross-functional and global alignment, and monitor competitor and market intelligence to maximize market share and profitability.
Summary Generated by Built In

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Job Summary:
A Product Lead to orchestrate the strategic marketing and lifecycle management for Open Molecular
Solutions & Sequencing products to achieve robust business growth and market share expansion.
The opportunity:

  • Orchestrate the formulation and execution of market strategies for Open Molecular Solutions &

  • Sequencing product lines to capture market opportunities and drive long-term business growth.

  • Support the sales teams responsible for the product lines in achieving their national sales targets.

  • Drive the development and implementation of targeted marketing campaigns and annual marketing plans

  • (AMP) to maximize brand awareness and commercial excellence.

  • Cultivate deep partnerships with Key Opinion Leaders (KOLs) and strategic key accounts to build a top-

  • tier expert network and expand the core customer base.

  • Facilitate cross-departmental collaboration and resource integration to ensure the smooth progress of

  • business and key projects.

  • Bridge communications and coordinate strategic product initiatives with Global to produce local business

  • strategic directions that align with the global strategic framework.

  • Leverage market intelligence and value-based pricing models to define and execute agile pricing

  • strategies to navigate complex market dynamics and fumaximize profitability.

  • Spearhead the collection and analysis of competitor intelligence and macro market policy to formulate

  • and execute robust competitive strategies to secure a differentiated market positioning.

  • Pre/Post-Launch Management for new products (analyze target market situation, provide feasibility

  • report, complete launch plan, pricing and assist registration)

  • Orchestrate the end-to-end product lifecycle management, encompassing new product launches, phase-

  • outs, price maintenance and marketing campaigns, to maximize product market share and brand

  • awareness.

  • Provide clear product positioning, product training, product selling story and effective promotion tools to

  • sales team.

Who you are:

  • Bachelor Degree in Clinical or Bachelor degree in life science

  • Proficiency in both spoken and written English

  • Good command of MS office software application

  • Product marketing expertise with a deep understanding of the Open Molecular Solutions Sequencing

  • market.

  • At least 8 years’ experience in Sales and/or similar marketing experience in multi-national companies.

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Skills Required

  • Bachelor degree in Clinical or Life Science
  • Proficiency in spoken and written English
  • Good command of MS Office applications
  • Product marketing expertise with deep understanding of Open Molecular Solutions and Sequencing market
  • At least 8 years' experience in sales and/or similar marketing experience in multinational companies

Roche Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.

  • Retirement Support U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
  • Leave & Time Off Breadth Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
  • Healthcare Strength Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.

Roche Insights

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The Company
Provincia de Buenos Aires
93,797 Employees
Year Founded: 1896

What We Do

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).

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