The Role
Lead strategy and lifecycle management for the bank's savings account portfolio. Develop segmented product innovations, sales and communication plans, and use analytics to drive customer acquisition, engagement, and portfolio performance while ensuring regulatory compliance and high-quality account sourcing.
Summary Generated by Built In
- The Product Head for Savings Accounts is responsible for the strategic leadership and management of the bank's savings account product portfolio.
- This role involves developing and executing a comprehensive product strategy to drive growth, optimize performance, and enhance customer satisfaction.
- The Product Head will oversee the entire lifecycle of savings account products, from ideation and development through to market launch and ongoing management.
- Create and implement segmented innovations for Savings, Salary, and TASC accounts by leveraging market best practices and competitive benchmarks.
- Design and execute comprehensive sales and communication strategies for Savings Account products to enhance market presence and drive customer acquisition.
- Utilize data analytics to manage and optimize the Savings Account portfolio, focusing on increasing customer engagement, product adoption, and overall market penetration.
- Oversee the quality of account sourcing by effectively managing the entire customer lifecycle to ensure a high level of service and satisfaction.
- Implement and maintain regulatory compliance for Savings Accounts, ensuring that all products and processes adhere to relevant legal and industry standards.
Qualifications: Graduate/MBA
Experience: 13 to 20 years
Skills Required
- Graduate or MBA
- 13 to 20 years of experience
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The Company
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.
