To drive the strategic direction, growth, profitability, and governance of assigned product portfolios by developing market-relevant propositions, enhancing customer value, managing portfolio performance, and ensuring alignment with business objectives.
Responsibilities(A) Product Management -
- Ownership of New product / program development in co-ordination with all Stakeholders for Health Care Finance (HCF) and Industrial Equipment Finance (IE).
- Customer segmentation & product offerings - Framework design & implementation.
- Continuously improve the existing products based on portfolio performance & Market dynamics.
- Activation of all product programs in HCF & IE funding.
- Activation of all regions in all the programs.
- ATS & Program guardrail management for HCF & IE.
- Product Marketing / Key USP / Branch level activity - 3 per month.
- Marketing Campaign for product X-sell & Upsell for HCF & IE
(B) Process Management -
- Build RLOS platform for HCF & IE business.
- Process re-engineering & TAT management.
- Develop Sales tools to increase productivity.
- Service Guarantee offering in service.
- Adherence to SOP and ensuring 100% file processing as per guidelines.
- NIL audit errors for the product.
- Process innovation
(C) Business & Revenue Management -
- Achieve business growth target, incremental book growth, portfolio yield.
- Work on sale budget, revenue parameters like sourcing yield, Fees.
- Maintain optimal sourcing mix / channel Mix .
- Cost control measures for better profitability.
(D) OEM Management -
- Develop and maintain strong relationships with existing and prospective OEM partners.
- Act as the primary point of contact for all OEM-related communications and negotiations.
- Understand OEM business models, pain points, and market trends to offer tailored partnership strategies.
- Drive co-marketing, co-development, and go-to-market initiatives to maximize mutual value.
- Collaborate cross-functionally with OPS and legal teams to support partnership execution.
- Monitor partner performance against SLAs, KPIs, and other contractual obligations.
- Conduct regular business reviews with OEMs to identify new opportunities and mitigate risks.
- Manage contract renewals, amendments, and compliance with partnership terms.
- Provide market intelligence and feedback to internal teams based on OEM interactions.
- Support pricing, product roadmap alignment, and supply chain coordination, as applicable.
Experience: 15 to 20 years
Qualifications: MBA
Skills Required
- 15 to 20 years of experience
- MBA
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.
