The Role
Owns product adoption and growth marketing across payments, POS, and financial services products. Responsibilities include analyzing adoption funnels, developing positioning and messaging, leading go-to-market launches, building segmented lifecycle and cross-sell campaigns, optimizing paid and incentive investments, tracking ROI, and creating sales enablement materials. The role partners closely with Product, CRM, SEO, content, PR, paid media, social, design, sales, and account management teams, supporting global product marketing across Australia and the UK.
Summary Generated by Built In
About Zeller
At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.
We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.
Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a supportive and high performing team to inspire change in the outdated banking solutions. If you are passionate about innovation, thrive in dynamic environments, embrace new possibilities, hate bureaucracy, and can’t think of anything more exciting than evolving the status-quo, then read on to learn more.
Zeller is searching for a hands-on and data-driven marketing specialist to focus on driving adoption and growth across Zeller's ecosystem of payments, POS, and financial services products. You will achieve this by analysing and understanding the product adoption funnel, and deploying / optimising campaigns to targeted segments of merchants that educate on our product value propositions, and motivate them towards trial and active usage.
You will deeply understand Zeller's customers and our products, then build and execute campaigns across a variety of channels including content, email, video, web, SEO, AEO, social media, in-product marketing, paid, and more. You'll be responsible for delivering major product launches / GTM, ensuring that every asset you deliver communicates a product benefit that the end-user values, and educates them on the benefits for utilising this feature within their Zeller Account.
This role is based in Zeller's HQ in Melbourne, Australia, but is responsible for product marketing globally (UK and Australia) with the support of the wider marketing team.
Responsibilities:
- Own the analysis, monitoring, and optimisation of the adoption funnel for every Zeller product.
- Deliver compelling product and feature positioning, messaging, and value propositions that differentiate Zeller and drive product utilisation.
- Own and lead go-to-market planning and launch marketing for all major product and feature releases.
- Partner with CRM, SEO and Web, PR, Content, Paid and Social Media colleagues to build acquisition, lifecycle, and x-sell campaigns that accelerate product adoption.
- Work with Product Managers to understand product usage, to help identify opportunities to x-sell products to merchants at the optimal stage in a merchant's lifecycle.
- Build and manage ongoing customer segmentation, enabling you to target personalised messages that communicate product benefit(s) on a 1:1 level.
- Track product adoption performance and optimise for growth through continuous testing.
- Own a budget and ROI assessment of incentives and paid marketing investment to drive product adoption.
- Collaborate with in-house design teams to develop product marketing and campaign assets for use in email, website, and other channels.
- Review local competitor products and marketing, to identify the optimal product positioning Zeller should be targeting.
- Support cross-functional teams such as Sales and Account Management with sales enablement material.
Skills and experience required
- 3+ years of experience in a product marketing or go-to-market capacity at a multi-product software / SaaS company.
- You have a growth mindset — you're hungry to achieve your individual and team KPIs.
- Hands-on experience working closely with Product Managers to represent market requirements, and with Marketing Managers to support campaigns and launches.
- Experience deploying measurable offers, incentives, or promotions that accelerate adoption.
- An ability to craft compelling value propositions, positioning and product messaging.
- An excellent collaborator, influencer, and cross-functional working style.
- Project and time management skills.
- Experience and comfort working independently, and as a part of a team
- Agile, ambitious, and motivated to be the best at everything you do.
- Tertiary education, or a track record of relevant experience that proves it wasn’t needed.
The 'Nice to Haves':
- Previous experience in the fintech, finance or banking industry.
- Previous experience working with a B2B product or service.
How we work
At Zeller, we thrive on the energy and fast pace that comes from in-person collaboration and this role is based in our Melbourne CBD office with a general expectation of 4 days on-site per week with an option of 1 day WFH.
Like the rest of the team, you’ll benefit from
A competitive salary package, including equity;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.
At Zeller, we celebrate diverse perspectives and experiences, and strongly encourage people of all backgrounds and identities to apply to join our team.
We want you to be able to show up at your best during the recruitment process. Please, let us know if you require any accommodations during your interview process with us.
Skills Required
- 3+ years of experience in product marketing or go-to-market at a multi-product software or SaaS company
- Experience analyzing product adoption funnels and optimizing growth campaigns
- Experience working closely with Product Managers and Marketing Managers on campaigns and product launches
- Experience deploying measurable offers, incentives, or promotions to accelerate adoption
- Ability to develop compelling value propositions, positioning, and product messaging
- Strong collaboration, influencing, project management, and time management skills
- Ability to work independently and collaboratively
- Tertiary education or equivalent relevant experience
- Previous fintech, finance, or banking experience
- Previous B2B product or service experience
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The Company
What We Do
Accepting payments, managing your finances, and paying recipients should be simple. Unfortunately, this isn’t always the case. Finding integrated financial solutions to help your business thrive often requires you to weave together multiple products from different providers. While a small group of large enterprises enjoy the privilege of financial solutions tailored for their specific needs, the vast majority of Australian businesses are underserved due to a lack of innovation, disparate providers, opaque pricing, and restrictive contracts. We believe in a level playing field where all businesses benefit from access to smarter payments technology and integrated financial services that enables them to accelerate their cash flow. So we’re hard at work building the tools to make it happen. Zeller is one solution for all of your business finances. From EFTPOS payments to online invoicing, accounts and cards, it's everything you expect from a business bank, but better.
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