The Role
Drive product strategy via market and competitor intelligence, customer behavior analysis, SWOT/GAP/pricing/positioning studies, and performance dashboards. Coordinate stakeholders and customers, maintain manufacturing and compliance knowledge, and support product demonstrations and technical presentations.
Summary Generated by Built In
- Conduct market intelligence activities by monitoring market trends, competitor activities, customer requirements, opportunities, and risks affecting the product portfolio.
- Analyze customer, consumer, and end-user behavior to identify unmet needs and support product-related decisions.
- Perform SWOT, GAP, pricing, and product positioning analyses to support business and marketing strategies.
- Prepare and maintain reports, dashboards, and data analyses to support decision-making and monitor product performance.
- Coordinate with internal stakeholders and maintain effective relationships with customers to ensure alignment with business and market requirements.
- Maintain knowledge of manufacturing processes, product applications, and operational capabilities relevant to assigned products.
- Ensure compliance with company policies, quality standards, and regulatory requirements related to assigned products.
- Support customer visits, product demonstrations, and technical presentations when required.
Skills Required
- Conduct market intelligence and monitor market trends and competitor activities
- Analyze customer, consumer, and end-user behavior to identify unmet needs
- Perform SWOT, GAP, pricing, and product positioning analyses
- Prepare and maintain reports, dashboards, and data analyses to monitor product performance
- Coordinate with internal stakeholders and maintain effective customer relationships
- Maintain knowledge of manufacturing processes, product applications, and operational capabilities
- Ensure compliance with company policies, quality standards, and regulatory requirements
- Support customer visits, product demonstrations, and technical presentations
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The Company
What We Do
Napco National is involved in Packaging & Consumer Disposables Manufacturing.
