Product Director, Marketplace Traffic Growth

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Singapore, SGP
In-Office
Financial Services
The Role
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
 
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
 
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. 
 
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
 
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
 
About The Opportunity
The Social and Trading bot domain has emerged as one of OKX's most critical and rapidly growing sectors over the past two years. It constitutes a significant share of our platform's daily active traders and trading volume. With this swift growth, escalating user demands, and a promising future for this business, we are committed to allocating more resources to this sector. Our aim is to build top-tier products and ultimately grow this line into a billion-dollar enterprise.
 
What You’ll Be Doing
  • Lead the traffic growth PM team and in charge of internal traffic growth and off-site growth.
  • Identify user growth opportunities across different lifecycle stages and segmented user tiers by data insights, and recommend high-conversion products such as bots or tailored solutions for diverse user needs.
  • Analyze the transformation path of user behavior, work closely with the design team, continuously optimize the front-end page interactions and visual experience, and be responsible for conversion results.
  • Fully leverage site-wide traffic by optimizing user acquisition, conversion, and retention strategies to enhance traffic efficiency and design scalable mid-to-long-term solutions.
  • Stay attuned to growth best practices, conduct user research and competitive analysis, and explore innovative approaches in traffic engagement strategies, campaign design, and contextual user outreach.
  • Collaborate with cross-functional teams to define, launch, and scale mission-critical growth initiatives from ideation to execution, prioritizing resources to deliver holistic solutions aligned with business goals.
  • Demonstrate strong project management skills by clearly defining project scope and requirements. Proactively track timelines, progress, and deliverables, ensuring effective stakeholder coordination and delivering impactful results on time and with high quality.
     
What We Look For In You
  • Bachelor's degree in a relevant field or equivalent practical experience.
  • 5+ years of product management experience, particularly within the crypto or internet industry.
  • Have unique insights and thoughts on growth and user experience, and be willing to combine data to try various methods to improve business growth.
  • Strong ability to deconstruct complex problems, synthesize insights, and conduct retrospectives; data-driven mindset with exceptional analytical skills.
  • Curious with a strong ability for self-learning, open to exploring innovative projects for driving product growth.
Nice-To-Haves
  • Experience in Crypto/FX/Stocks trading, including quant trading, bot trading, or technical analysis.
  • Proven success in designing growth strategies and tiered user experience management within fintech, e-commerce trading platforms, or related industries is a plus.
  • Fluent in Mandarin and English.
Perks & Benefits
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!

OKX Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.

  • Fair & Transparent Compensation Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
  • Healthcare Strength Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
  • Wellbeing & Lifestyle Benefits Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.

OKX Insights

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The Company
HQ: Singapore
1,073 Employees
Year Founded: 2017

What We Do

Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.

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