Product Design Lead

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Fintech • Cryptocurrency
The Role
Lead UX/UI design for user growth initiatives, including user journeys, growth tools, implementation fidelity, post-launch performance tracking, research, interviews, and iterative improvements. Collaborate with Growth, Product, Business, and UED teams to balance user experience and business goals, maintain design consistency, and deliver high-quality solutions across multiple projects. Use analytics and growth metrics such as activation, retention, and conversion to inform design decisions.
Summary Generated by Built In

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
 
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
 
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Role Overview
A UX/UI designer focused on user growth, working closely with the Growth team to design and optimize user journeys and growth tools. Bridges user experience objectives with business growth goals to drive sustainable improvements in retention and conversion rates.
Key Responsibilities
  1. User Journey Design: Collaborate with the Growth team to complete user journey and growth tool design and iteration requirements
  2. Design Execution & Tracking: Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvement plans
  3. User Research & Insights: Conduct market research, user interviews, and feedback management for owned projects to drive experience improvements
  4. Cross-Team Support: Quickly understand business context when other teams face resource bottlenecks, and provide flexible supplementary support
  5. Design Consistency: Collaborate closely with UED designers to maintain platform-wide design standards and consistency
Requirements
  • Bachelor's degree or above in Design or related fields; overseas study experience preferred
  • 3+ years of UI/UX design experience; experience in user growth or B-side product design preferred
  • Proficient in Figma and Adobe suite; strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows
  • Strong comprehension and communication skills; able to efficiently collaborate with product and business teams to balance business and experience goals; fluent in both Chinese and English
  • Strong execution ability; able to efficiently deliver high-quality design solutions across multiple directions
  • Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3 preferred
Nice to Have
  • Experience in growth-focused product design; familiarity with core growth metrics (retention, conversion, activation)
  • Proficiency with analytics tools (e.g., Mixpanel, Amplitude) for data-driven design decisions
  • Background in B-side back-office or operations platform design
  • Portfolio clearly demonstrating how design decisions directly drove measurable business metric improvements
 
 

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Skills Required

  • Bachelor's degree or above in Design or a related field
  • At least 3 years of UI/UX design experience
  • Proficiency in Figma and Adobe Suite
  • Strong product thinking and interaction design skills
  • Ability to participate in user research and end-to-end design workflows
  • Strong comprehension and communication skills
  • Ability to collaborate with product and business teams to balance business and experience goals
  • Fluency in both Chinese and English
  • Strong execution ability and ability to deliver high-quality design solutions across multiple directions
  • Overseas study experience
  • Experience in user growth or B-side product design
  • Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3
  • Experience with growth-focused product design and growth metrics such as retention, conversion, and activation
  • Proficiency with analytics tools such as Mixpanel or Amplitude
  • Experience designing B-side back-office or operations platforms
  • Portfolio demonstrating measurable business metric improvements from design decisions
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The Company
HQ: Dubai
3,000 Employees
Year Founded: 2018

What We Do

Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit

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