Product Category Manager

Who We Are:

SuperCare Health (SCH) is the foremost post-acute, in-home healthcare provider in the Western U.S., dedicated to serving the healthcare needs of our expanding patient population for nearly 50 years. Specializing in respiratory and chronic disease management, we have earned our position as a leader in the industry by delivering innovative solutions that significantly enhance the quality of life for our patients. In addition to our well-established respiratory care division, we are proud to announce the launch of our Diabetes division, further expanding our comprehensive healthcare services. Our unwavering commitment to excellence has established us as a trusted partner for healthcare providers nationwide.

What We’re Looking For:

SuperCare Health is seeking a dynamic & knowledgeable Product Manager to specialize in post-acute care; with a heavy emphasis on patient experience and cost-effectiveness. In this role, you will play a pivotal role in shaping the strategic direction of the product category. In addition to the traditional product management responsibilities, this role requires a keen focus on enhancing patient outcomes and optimizing costs to make therapy solutions more cost effective to provide to patients.

What You’ll Do:

Product Category Strategy and Management

• Develop and execute the strategic vision for the respiratory and sleep product categories, aligning with company goals and market demands.
• Lead the product category lifecycle management, from concept to end-of-life, ensuring a robust and continuously evolving competitive product portfolio.
• Monitor and manage product category growth and profitability against projections.

Market Research and Analysis

• Conduct comprehensive market research, competitor analysis, and customer insights specific to respiratory and sleep product categories to identify market needs, trends, and potential opportunities:
  • Assess market size and market share
  • Identify category growth rate and market trends
  • Execute a competitor analysis
  • Segment markets and target customers
  • Perform a product category SWOT analysis
• Utilize data to guide product positioning, targeting, price structures, and growth goals.
• Define product category business goals based on research and analysis.
• Set benchmarks and project revenue growth for the category.

Patient Experience

• Own the respiratory and sleep category patient experience from end to end.
• Perform a comprehensive analysis of the patient experience and the channels used to interact with SCH to identify the following:
  • Points of friction that negatively impact the patient experience
  • Channel transitions that are pain points for the patient
  • Opportunities for simplification of the journey
  • Unnecessary touchpoints
  • Steps in the journey where time and effort required should be optimized
  • Critical moments of truth and how well they are being executed
  • Points of success where the experience is exceeding expectations
• Perform a competitor analysis of the patient experience to identify missed opportunities.
• Optimize the patient experience in collaboration with stakeholders based on findings.
• Conduct regular NPS and CSAT surveys to monitor the patient experience within the category.

Product Development and Innovation

• Collaborate with cross-functional teams, including Sales, Clinical, Operations, and Marketing, to drive the evolution of respiratory and sleep products.
• Identify and prioritize new product feature releases and improvements through a deep understanding of customer needs and technological advancements.
• Establish and nurture strong relationships with product manufacturers.
• Facilitate medical device formulary management.

Sales Enablement and Training

• As the respiratory and sleep product category expert, create a comprehensive training program for all company staff who interact with the products, including Sales, Clinical, Customer Service, and Operations.
• Develop comprehensive sales tools and collateral to equip the sales team to effectively communicate the value proposition of the respiratory and sleep product categories.
• Propose promotional programs, pricing strategies, and sales incentives to drive sales growth.

Go-to-Market Strategy

• Develop and execute go-to-market plans for new respiratory and sleep products, including product positioning, messaging, training, and marketing/sales strategies.
• Work closely with marketing and sales teams to ensure effective product launches and promotional activities.

Performance Analysis and Reporting

• Establish and monitor key performance indicators (KPIs) to assess the success and impact of sales performance, marketing initiatives, and market acceptance.
• Generate reports and presentations to communicate profitability, growth, findings, and recommendations to the leadership team.

If you possess a mix of strategic thinking, market analysis skills, customer-centric focus, product development expertise, and effective collaboration with cross-functional teams in addition to experience in sales enablement, training, and go-to-market strategies, we invite you to apply for the Product Category Manager role.

This role may be a fit for you if you have…

• A Bachelor's degree in Business, Marketing, or a related field OR equivalent Product Management, Marketing, or Sales Enablement experience in healthcare; DME/HME experience preferred.
• Track record of successful market research, competitor analysis, and strategy implementation, specifically in Sleep Operations/Lab
• A minimum of 5+ years working in the Respiratory and/or Sleep industries
• Experience optimizing customer or patient experiences.
• Familiarity with product development and collaboration with cross-functional teams.
• Exposure to sales enablement, training, and product launches.
• Strong analytical and strategic thinking skills.
• Effective communication and presentation abilities.
• Data-driven decision-making.
• Basic understanding of medical device formulary management.
• Familiarity with key performance indicators (KPIs).

Any employment proposal is contingent upon satisfactory completion of: Background Check, Reference Check(s), Driving Record (if applicable), Pre-employment Drug and TB Tests