As an ambassador for their selected product groups, the Product Business Developer (PBD) is the key driver within the local Canon business unit. As PBD you will be responsible for the creation and implementation of the Photo Product Group Strategy and Business Plan across the Polish market.
In collaboration with Sales and Marketing, the PBD is responsible for pricing, positioning and channel strategy throughout the life of the product from launch to EOL, monitoring the market trends, competition and managing the way to market strategy.
Next to that, at Canon the PBD is in regular contact with all stakeholders like finance, logistics, biz ops and others, leading or monitoring any processes connected to their categories.
Responsibilities- Own the country business performance for the photo category, including revenue, PBT and market share targets.
- Help define the local KPIs and targets and monitor business results.
- Develop and execute go‑to‑market strategies, aligned with general company priorities.
- Lead product lifecycle activities: launch planning, pricing strategy, demand forecasting, and end‑of‑life decisions.
- Track product performance metrics and drive corrective actions when needed.
- Monitor the P&L, manage the investment including accruals.
- Drive channel strategy to maximize sales opportunities consistently throughout the year and achieve the best possible ROI.
- Monitor competitors’ activity and market trends to identify opportunities and risks.
- Support Marketing and Product Intelligence team to produce materials and training to support product launches, ranging and sell out.
- Support Marketing team in development of product messaging, training materials, and sales enablement tools tailored to the region.
- Participate in the negotiations with CEL headquarters, providing insights and feedback from the Polish market.
- Collaborate closely with the rest of the PBD team to support target achievement in the whole 4CE region.
Self Development is important at Canon and you will be encouraged to take further training to develop your skills in this role through the support and guidance of your Manager.
Required Skills and Qualifications:
- Experience in Product Management, preferably in a technical environment with focus on consumer segment. Experience from the photo/video business is an advantage.
- Experience in cross-functional collaboration and leading of complex projects with different stakeholders.
- Fully proficient in the use of software application packages, including email, spreadsheets, word processing, digital imaging and presentation software.
Fluent in Polish and English Language - Marketing, Business or other related degree is an advantage.
Competencies:
- Analytical mindset with experience using data to drive decisions.
- Excellent communication and stakeholder management skills.
- Customer and market oriented.
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
As the national sales organization Canon Polska, we are part of the broader 4CE cluster (CZ, SK, PL, HU) and the EMEA region, responsible for the sales and distribution of Canon products and services within Poland. With over 30 years of local presence – and thanks to the professionalism and loyalty of our experienced employees – we understand the dynamics of the local market. Our success is built on understanding customer needs and ensuring their satisfaction.
We take pride in our diverse and inclusive culture and in our Kyosei philosophy – living and working together for the common good.
Why join us?
• Become part of a team of professionals who are proud of their brand and believe in the power of collaboration
• Enjoy friendly company culture and working atmosphere
• Benefit from flexible working hours and other benefits
• Grow your talent – we offer educational programs, training, and space to develop in what you love
• Work in a respectful company that values sustainability, inclusion, and personal growth
If you value such working environment and are ready to its part and and co-creator – we’d love to hear from you!
Skills Required
- Experience in Product Management, preferably in a technical consumer environment
- Experience in the photo/video business
- Experience in cross-functional collaboration and leading complex projects with multiple stakeholders
- Proficiency with software application packages (email, spreadsheets, word processing, digital imaging, presentation software)
- Fluent in Polish and English
- Marketing, Business or related degree
- Analytical mindset and experience using data to drive decisions
- Excellent communication and stakeholder management skills
- Customer and market orientation
Canon Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canon Inc. and has not been reviewed or approved by Canon Inc..
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Healthcare Strength — Health coverage spans comprehensive medical, dental, and vision options in the U.S., alongside added support via a dedicated health insurance society in Japan. Wellbeing resources and personal health consultant access are also highlighted within certain plans.
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Retirement Support — Retirement programs include a 401(k) with company match in the U.S. and corporate pension arrangements in Japan. Disclosures describe both defined-benefit and defined-contribution elements that supplement national systems.
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Parental & Family Support — Family-support policies in Japan extend childcare leave, caregiver leave, and reduced-hour schedules beyond legal minimums. Several group companies have earned government accreditation for family-friendly practices and promote active paid-leave usage.
Canon Inc. Insights
What We Do
Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Visit the Canon Inc. website at: global.canon
