SumUp | Senior Data Analyst - Consumer Growth | London, United Kingdom
Competitive salary · Office-first
This role does not support Visa sponsorship and candidates must have the right to work in the UK.
About the teamSumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way.
As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people discover, adopt and use the product — and how that behaviour translates
If you want to be the person leadership turns to for an honest read of the business, and to see your analysis change real product and commercial decisions, this role is for you.
What you'll doShape commercial decisions
- Own the SumUp Consumer KPI framework end to end — defining which metrics matter, how they're measured and how they connect customer behaviour to commercial outcomes.
- Evaluate the quality of our growth: CAC, source attribution, channel performance and downstream customer value, separating headline growth from sustainable growth.
- Work with Risk and Anti-Fraud so fraud, abuse and economic loss are built into how we judge customers, channels and markets.
Drive product decisions
- Diagnose where customers drop out between acquisition and activation, and which behaviours drive repeat usage, retention and lifetime value.
- Design and analyse A/B tests and product experiments, assessing both customer and commercial impact.
- Help Product Managers size opportunities and judge whether shipped features delivered the outcomes they promised.
Influence with data
- Act as an independent analytical partner to Consumer leadership and to Product, Growth, Finance and Risk — proactively surfacing trends, risks and opportunities rather than waiting for requests. Challenge assumptions, metric definitions and interpretations constructively when the evidence points elsewhere.
- Build trusted reporting and help teams self-serve routine questions, so your time goes on the problems that matter most.
- Use AI and LLM-assisted techniques to speed up analysis, customer understanding and insight generation.
- You form your own view of why something happened and what the business should do about it — not just report what happened.
- You've influenced senior stakeholders with data, including changing a decision or overturning a long-held assumption.
- You understand the economics of a digital consumer product: acquisition, activation, retention, churn, customer lifetime value and unit economics.
- You're fluent in product analytics — funnel, cohort, segmentation and behavioural analysis.
- You have strong SQL and are comfortable querying, analysing and validating data in a cloud data warehouse such as Snowflake, BigQuery or similar.
- You use a visualisation tool such as Tableau, Looker or Power BI to build reporting that stakeholders actually rely on.
- You turn ambiguous questions into structured analysis and tell a clear, concise story to technical and non technical audiences alike.
- You prioritise by business impact and are comfortable managing several stakeholders and workstreams at once.
Bonus points if you have:
- Experience in consumer fintech, banking, payments or financial services
- Growth or marketing analytics experience, including attribution, CAC and channel performance (e.g. AppsFlyer, Google Analytics)
- Experience modelling customer lifetime value or unit economics
- Experience partnering with fraud, abuse or risk teams
- Depth in experimentation design and the statistics behind it
- Familiarity with dbt or experience working alongside Analytics Engineers
- Python or R for advanced analysis
🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
🏥 Health matters: private health insurance, including optical and dental
🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta
💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
🛡 Peace of mind: life insurance from MetLife for 2× your salary
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
About SumUpBe empowered to do more that matters.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
Skills Required
- Strong SQL skills; comfortable querying, analysing, and validating data
- Experience working with a cloud data warehouse (Snowflake, BigQuery, or similar)
- Hands-on experience with product analytics techniques (funnel analysis, cohort analysis, segmentation)
- Experience designing, executing, and analysing A/B tests with grounding in statistics
- Proficiency in a visualization tool such as Looker, Tableau, or Power BI
- Experience building and maintaining dashboards and reporting for stakeholders
- Ability to translate ambiguous business questions into structured analysis and communicate findings clearly
- Comfortable managing multiple workstreams and stakeholders with strong prioritisation and proactive communication
- Right to work in the UK; employer does not sponsor visas
- Office-first presence at central London Bridge location
- Curiosity about AI and LLM-assisted analysis to improve product measurement (preferred)
SumUp Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SumUp and has not been reviewed or approved by SumUp.
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Leave & Time Off Breadth — Paid time off is positioned as a standout, including 22 vacation days that increase with tenure, public holidays, a quarterly Wellness Day, special leave, and a fully paid one‑month sabbatical after three years. This combination makes time-off benefits feel notably robust in the overall rewards package.
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Healthcare Strength — Health coverage is described as comprehensive, with medical plan options (including carriers such as Cigna and Kaiser) plus dental and vision. Company-paid life insurance and disability coverage are also part of the protection package in the U.S. materials.
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Retirement Support — Retirement benefits include a published 401(k) match formula that provides an employer match up to a stated cap. The clarity of the match structure supports straightforward evaluation during offer comparisons.
SumUp Insights
What We Do
SumUp believes that every business should have access to affordable, easy-to-use financial solutions, no matter their size. That’s why more than 3 million businesses worldwide rely on SumUp to run their business. What started out as one card reader has now turned into a range of payment hardware, banking solutions, marketing, and loyalty tools, invoicing, and so much more. From sales and marketing to product and engineering, our cross-functional US team works together to ensure that small business owners can be successful doing what they love.
Why Work With Us
SumUp USA is part of the global SumUp organization that stretches across multiple continents from Berlin to Sao Paulo. Our teams are multicultural, have a collaborative mindset and bold goals. Join our mission if you want to become part of the success story and help empower over 3 million merchants using SumUp already!
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