VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
LOCATION - Remote
HOW YOU WILL MAKE AN IMPACT
The Product Analyst (PA) will help strengthen the front end of our digital product and engineering delivery lifecycle. This role sits at the intersection of business needs, product delivery, and technical execution. This individual will partner closely with business stakeholders, product owners, engineering teams, and delivery leads to ensure initiatives are clearly defined, properly scoped, technically understood, and execution-ready before entering development.
The ideal candidate combines strong business analysis fundamentals with program delivery and technical coordination experience. They should be comfortable driving requirements discovery, facilitating cross-functional alignment, navigating ambiguity, and managing complex dependencies across systems and teams.
The Product Analyst will play a key role in supporting Yearbook Technology platforms and experiences that power content creation, collaboration, workflow management, ordering, production, and fulfillment processes. This individual will help translate business needs and customer feedback into actionable product requirements while supporting roadmap execution and delivery readiness.
This is not a purely documentation-focused BA role. We are looking for someone who can drive clarity, operational rigor, and execution readiness across both business and technology organizations.
WHAT YOU WILL DO
Partner with Product Managers to define and refine requirements for Yearbook Technology platforms supporting content creation, collaboration, workflow management, e-commerce ordering, production, and fulfillment.
Analyze advisor, student, school, and internal user feedback to identify opportunities for product improvements and operational efficiencies.
Translate business objectives and customer needs into epics, features, user stories, acceptance criteria, and development-ready requirements.
Support product roadmap planning by providing business analysis, product insights, and delivery readiness recommendations.
Participate in user acceptance testing and solution validation to ensure delivered functionality meets business and customer expectations.
Develop a strong understanding of yearbook business processes and serve as a subject matter expert for supported product areas.
Contribute to continuous improvement efforts related to agile delivery practices, requirements management standards, and cross-functional operating models
QUALIFICATIONS
Knowledge, Skills, Abilities
Ability to identify delivery risks, manage dependencies, and drive alignment in fast-moving environment
Ability to work effectively with both business and technical stakeholders across all levels of the organization
Technical fluency and ability to understand system architecture, APIs, integrations, data flows, and platform dependencies
Strong expertise in business requirements gathering, BRD creation, process mapping, and functional documentation
Strong organizational and execution management skills with a high degree of ownership and accountability
Excellent communication and facilitation skills, with the ability to simplify complex concepts for diverse audiences
Advanced Jira administration, configuration, dashboard creation, reporting, and workflow management experience.
Strong understanding of Agile Scrum principles, metrics, ceremonies, and delivery best practices.
Ability to leverage data, reporting, and product metrics to support prioritization and decision making.
Experience managing and maintaining product backlogs and requirements within Jira and Confluence.
Education, Certification and Experience
Bachelor’s degree in Information Systems, Computer Science & Engineering, Business Administration, Business Analytics, or related field required
3+ years of experience in business analysis, product operations, product delivery, or cross-functional technology initiatives involving multiple systems, stakeholders, and delivery teams
Demonstrated experience working within Agile Scrum teams, including backlog management, sprint planning, story refinement, estimation, sprint reviews, retrospectives, and release planning.
Experience partnering directly with Product Managers, Scrum Masters, and Engineering teams in an Agile product development environment.
Experience working in digital product, e-commerce, platform modernization, or enterprise application environments preferred
Progressive experience supporting product, technology, or digital transformation initiatives preferred
Success in This Role
Success in this role means improving project readiness, reducing ambiguity before development begins, and helping teams execute more efficiently through stronger business alignment, clearer requirements, and proactive program coordination. This role will serve as a key bridge between business stakeholders and technical delivery teams, ensuring initiatives move from concept to execution with clarity, consistency, and operational discipline.
Success also includes strengthening intake governance, improving delivery predictability, and enhancing collaboration across Product Management, Engineering, Architecture, and Design teams
Physical Demands and/or Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#LI_JF1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Skills Required
- Bachelor's degree in Information Systems, Computer Science & Engineering, Business Administration, Business Analytics, or related field
- 3+ years experience in business analysis, product operations, product delivery, or cross-functional technology initiatives
- Demonstrated experience working within Agile Scrum teams including backlog management and sprint ceremonies
- Advanced Jira administration, configuration, dashboard creation, reporting, and workflow management experience
- Experience managing and maintaining product backlogs and requirements within Jira and Confluence
- Strong expertise in business requirements gathering, BRD creation, process mapping, and functional documentation
- Technical fluency: understanding system architecture, APIs, integrations, and data flows
- Ability to leverage data, reporting, and product metrics to support prioritization and decision making
- Ability to identify delivery risks, manage dependencies, and drive alignment across stakeholders
- Experience working in digital product, e-commerce, platform modernization, or enterprise application environments
- Progressive experience supporting product, technology, or digital transformation initiatives
Varsity Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Varsity Brands and has not been reviewed or approved by Varsity Brands.
-
Equity Value & Accessibility — Employee co-ownership is positioned as a broad-based ownership program available to all employees, offered in addition to regular pay and benefits. This adds potential long-term financial upside tied to company performance.
-
Healthcare Strength — Comprehensive health coverage is described as part of the standard package, alongside HSA/FSA contributions and a holistic wellness program. These elements indicate a relatively broad set of health and wellbeing supports on paper.
-
Leave & Time Off Breadth — Paid time off, holidays, and paid parental leave are included in the stated benefits offering. This suggests formal time-off and family leave provisions are part of the overall rewards package.
Varsity Brands Insights
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement. We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit. With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
