The Role
Build, test, and deploy end-to-end lifecycle campaigns across push, in-app, email, SMS, and content cards using Braze. Architect multi-step Braze Canvas journeys with personalization via Liquid and Connected Content, define dynamic segments, run A/B/multivariate tests, monitor campaign KPIs, ensure data integrity with Engineering/Product, and perform meticulous QA. Requires deep lifecycle knowledge and hands-on Braze experience.
Summary Generated by Built In
Roles and Responsibilities:
- Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns across Push, IAM (In-App Messages), Content Cards, Email, and SMS.
- Canvas Mastery: Architect complex, multi-step customer journeys using Braze Canvas, utilizing branching logic, frequency capping, and re-eligibility settings.
- Personalization: Use Liquid logic and Connected Content to pull real-time data into messages for a truly 1:1 user experience.
- Audience Segmentation: Define and maintain dynamic segments based on custom attributes, events, and behavioral data.
- A/B Testing: Design and execute rigorous multivariate tests on copy, creative, and send-times to drive incremental lift in KPIs.
- Reporting & Analytics: Monitor campaign health and report on key metrics (CTR, Conversion Rate, Unsubscribe Rate) using Braze Current or native reporting tools.
- Data Integrity: Collaborate with Engineering and Product teams to ensure the right custom attributes and events are being mapped correctly into the Braze SDK.
- Hands-on Braze Experience: Minimum 3 years of experience specifically inside the Braze platform (Braze Certification is a major plus).
- Technical Literacy: Comfort with HTML/CSS for email styling and Liquid templating for dynamic content.
- Analytical Mindset: You don't just pull reports; you find the "why" behind the numbers.
- Attention to Detail: An obsessive approach to QA—checking every link, deep link, and personalization tag before it goes live.
- Lifecycle Knowledge: A deep understanding of the user journey (Onboarding, Retention, Win-back, and Loyalty).
Skills Required
- Minimum 3 years hands-on experience in the Braze platform
- Experience building and deploying campaigns across Push, In-App Messages, Email, SMS, and Content Cards
- Ability to architect complex Braze Canvas journeys using branching logic, frequency capping, and re-eligibility
- Proficiency with Liquid templating and Connected Content for personalization
- Comfort with HTML/CSS for email styling
- Define and maintain dynamic audience segments using custom attributes, events, and behavioral data
- Design and execute A/B and multivariate tests on copy, creative, and send times
- Reporting and analytics experience monitoring CTR, conversion rate, unsubscribe rate using Braze reporting or native tools
- Collaborate with Engineering and Product to ensure correct event and attribute mapping into the Braze SDK
- Strong QA orientation with attention to links, deep links, and personalization tags
- Deep understanding of user lifecycle: onboarding, retention, win-back, and loyalty
- Braze Certification
eClerx LLC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about eClerx LLC and has not been reviewed or approved by eClerx LLC.
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Healthcare Strength — Feedback suggests U.S. employees have access to medical, dental, and vision coverage, with HSA/FSA options and life insurance included. An Employee Assistance Program also appears in the public benefits profile supporting wellbeing.
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Retirement Support — Feedback suggests a 401(k) is part of the U.S. package, with some mentions of an employer match. Retirement provision is consistently cited across company profiles and listings.
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Leave & Time Off Breadth — Feedback suggests paid holidays, sick leave, and PTO are part of the offering, alongside parental leave. Parental leave is also highlighted in public benefits profiles.
eClerx LLC Insights
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The Company
What We Do
eClerx provides business process management, automation and analytics services to a number of Fortune 2000 enterprises, including some of the world's leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is today traded on both the Bombay and National Stock Exchanges of India. The firm employs 16,000+ people across Australia, Canada, Germany, India, Italy, Netherlands, Philippines, Singapore, Thailand, UK, and the USA.
