VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
Location: Atlanta, Dallas, Houston, Louisville, Miami, or San Diego
HOW YOU WILL MAKE AN IMPACT:
As a Pro Cheer League Athlete, you will serve as a dynamic ambassador for Varsity Brands and the Pro Cheer League combining elite athleticism, entertainment, and leadership to elevate the sport of cheer. This role demands excellence in performance, sportsmanship, and professionalism across competitions, appearances, and media engagements. You will inspire fans, mentor youth, and promote the Varsity Brands values; All while executing high-impact routines and representing the league nationwide.
A Pro Cheer League Athlete will represent Varsity Brands and the Pro Cheer League by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.
SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY
WHAT YOU WILL DO:
Compete in high energy team routines at National Pro Cheer League events in multiple cheer categories (i.e. Stunting, Pyramids, Baskets, Standing Tumbling, Running Tumbling)
Perform at games, league showcases, fan experiences, sponsor gatherings, and community outreach.
Attend weekly practices and competition events ** 210 Estimated total hours Oct (25), Nov (25), Dec-March (40 per month) **
Engage professionally as a brand ambassador; sign autographs, support sponsors, and uphold team and company values.
Mentor and inspire through youth clinics, camps, and philanthropic appearances.
Collaborate on social media content and media interactions under league guidance
Execute choreography with precision, athletic power, and polished stage presence
Learn and adapt to new routines quickly with coach direction
Maintain brand-compliant appearance and personal fitness
Assist in event planning, logistics, and promotional coordination
Uphold a positive, team-first attitude, resilience through feedback, and a growth mindset.
QUALIFICATIONS:
Knowledge, Skills, Abilities
Prior experience at high school, collegiate, all-star, or semi/pro level in dance/tumbling/stunts
Strong athletic foundation: jumps, tumbling, strength, endurance & flexibility
Exceptional stage presence: confidence, facial expression, and performance energy
Outstanding teamwork, communication, and ambassadorial skills
Social media literacy and comfort in public-facing roles (content, interviews)
Resilient, coachable, and cool under pressure.
Must be at least 19 years old (league age requirement).
Ensure reliable travel for regular face-to-face touch points
Education, Certification and Experience
High school diploma or GED preferred
Training/certification in dance, gymnastics, or performance arts.
Previous experience in professional-level representation, media, or youth mentorship.
Compensation & Perks
Competitive pay ($50 hourly base + end of season bonus potential)
Travel to and from Pro Cheer League Events
Varsity Spirit designed Pro Cheer League Uniform
TRAVEL & PHYSICAL REQUIREMENTS:
Pro Cheer League Athletes must maintain peak physical condition to perform explosive, high-energy routines multiple times per event, with strong focus on strength, flexibility, endurance, and recovery.
Athletes must be adaptable to nationwide traveling regularly, including weekends and multi-day trips and perform in a variety of environments, while sustaining practice schedules and upholding professional health standards throughout the season. International travel is possible.
Duties, responsibilities, and activities may change at any time with or without notice.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Skills Required
- Prior experience at high school, collegiate, all-star, or semi/pro level in dance/tumbling/stunts
- Strong athletic foundation (jumps, tumbling, strength, endurance, flexibility)
- Exceptional stage presence and performance energy
- Outstanding teamwork and communication skills
- Social media literacy and comfort in public-facing roles
- Resilient, coachable, and able to perform under pressure
- Must be at least 19 years old
- Reliable ability to travel for nationwide events and multi-day trips
- Maintain brand-compliant appearance and personal fitness
- High school diploma or GED
- Training or certification in dance, gymnastics, or performance arts
- Previous experience in professional-level representation, media, or youth mentorship
Varsity Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Varsity Brands and has not been reviewed or approved by Varsity Brands.
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Equity Value & Accessibility — Employee co-ownership is positioned as a broad-based ownership program available to all employees, offered in addition to regular pay and benefits. This adds potential long-term financial upside tied to company performance.
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Healthcare Strength — Comprehensive health coverage is described as part of the standard package, alongside HSA/FSA contributions and a holistic wellness program. These elements indicate a relatively broad set of health and wellbeing supports on paper.
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Leave & Time Off Breadth — Paid time off, holidays, and paid parental leave are included in the stated benefits offering. This suggests formal time-off and family leave provisions are part of the overall rewards package.
Varsity Brands Insights
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement. We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit. With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
