Private Wealth, Real Assets Product Marketing, Vice President

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®. 
 

With over $250 billion in assets under management as of December 31, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies ​differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,100 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

This role is in office Monday to Friday.

The Role:

Global Private Wealth Marketing is responsible for driving awareness of the Blue Owl brand and product offerings with financial advisors and high-net worth clients, generating leads for sales to deepen market share and grow adoption of Blue Owl strategies, and supporting fundraising initiatives globally. We are seeking a dynamic and strategic Marketing Lead for Real Assets Products to develop and execute compelling messaging, positioning, and content for one of Blue Owl Private wealth’s flagship investment strategies. This role will focus on driving a client-centric, commercially impactful content for the Real Assets product offering(s) within the private wealth segment – with a focus on net lease and digital infrastructure. The ideal candidate will have a deep understanding of real assets markets, strong storytelling skills, and the ability to translate complex financial products into clear, compelling, and actionable client communications.

Responsibilities:

Messaging and Positioning:

• Develop clear, differentiated, and client-centric messaging for the real asset product suite.

• Define the unique value proposition for private wealth clients, aligning it with the broader business strategy.

• Align marketing initiatives with client needs, focusing on delivering relevant and impactful solutions to private wealth investors.

• Drive awareness and adoption of the real assets product offering by articulating its benefits in client-centric terms.

• Ensure consistency of messaging across all channels and touchpoints.

Content Creation:

• Create high-quality content, including product brochures, thought leadership, white papers, sales presentations, and digital assets, tailored to the private wealth audience.

• Collaborate with Wealth product strategists, investment teams and subject matter experts to translate complex strategies into digestible and engaging materials.

• Develop stories and narratives that highlight the role of real assets in diversified investment portfolios.

Go-to-market Strategy and Execution:

• Partner to develop marketing campaigns to support product launches and ongoing promotion in the market.

• Collaborate with sales and distribution teams to develop tools and resources that enhance client engagement and advisor support.

• Leverage data and insights to optimize content pipeline.

Client Experience – Communications & Performance/Operational Updates

• Responsible for product performance updates and material management for evergreen offering.

• Responsible for quarterbacking quarterly and bi-annual shareholder letters and webcasts featuring product strategies and portfolio managers.

• Responsible for process and execution of material dissemination across channels, partners, regions for timely updates and insights.

• Responsible for partnering with product strategy, diligence and operations to ensure seamless investor experience for private wealth clients in real asset strategies.

Stakeholder Collaboration:

• Partner closely with internal teams, including investment management, product development, compliance, and distribution, to ensure alignment and successful execution.

• Partner closely with Wealth marketing function and channel leads to align content pipelines,

• Serve as the primary marketing liaison for real asset initiatives, ensuring integration with broader firm-wide marketing efforts.

Market and Competitive Analysis:

• Monitor market trends, competitive positioning, and client preferences to inform messaging and content development.

• Stay informed on regulatory changes and industry best practices to ensure compliance and relevance.

Qualifications:

Experience:

• Minimum of 7-10 years of marketing experience within financial services required, with a focus on real estate or digital infrastructure strongly preferred

• Strong knowledge of real estate and infrastructure markets, private wealth, and the needs of high-net-worth clients.

• Proven ability to craft compelling, client-centric messaging and content.

Skills:

• Exceptional writing, editing, and communication skills with the ability to simplify complex concepts.

• Expertise in developing and executing integrated marketing campaigns.

• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.

• Proficiency in marketing tools, CRM systems, and data analytics.

• Extremely effective oral and written communicator   

• Strong leadership and project management skills, with a collaborative mindset.

• Self-starter, comfortable in fast-paced environment and driving strategy and process with whitespace

• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel)

Education:

• Bachelor’s degree in marketing, communications, finance, or a related field. MBA or CFA designation is a plus.

It is expected that the base annual salary range for this New York City-based position will be $150,000 to $200,000. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.