The Role
Lead the creative direction and end-to-end delivery of retail print and promotional campaigns across three brands and nine markets. Manage and develop a team of three designers, ensuring customer-focused, commercially effective, on-brand communications. Oversee creative briefs, stakeholder presentations, production, critical paths, approvals, and campaign performance insights while collaborating across retail, commercial, web, merchandising, and production teams.
Summary Generated by Built In
We’re looking for an experienced and commercially minded Marketing Design Manager to join our team on a 12-month maternity cover contract. This is a key creative leadership role responsible for the creative direction, design output and delivery of all retail print campaigns across our three brands and store estate.
You’ll lead a team of three Designers, setting a clear customer-first creative vision and ensuring our in-store communications are engaging, commercially effective and consistently delivered to a high standard.
The ideal candidate will come from a marketing-led design background, with strong experience creating customer-facing campaigns and managing complex creative projects from brief through to final production.
You’ll lead a team of three Designers, setting a clear customer-first creative vision and ensuring our in-store communications are engaging, commercially effective and consistently delivered to a high standard.
The ideal candidate will come from a marketing-led design background, with strong experience creating customer-facing campaigns and managing complex creative projects from brief through to final production.
Key Responsibilities
Creative Direction
- Shape the creative vision and direction for all retail print and promotional activity across three brands and nine international markets
- Develop customer-first creative that brings brand strategy and commercial objectives to life in-store
- Ensure all creative is on-brand, commercially relevant and rooted in business objectives, regional trading patterns, and previous performance insights, with a focus on like-for-like sales growth
- Challenge and elevate the creative output of the team, driving innovation and consistency
- Ensure campaigns deliver a clear and compelling customer journey across the store environment
- Work closely with the Senior Campaigns and Promotions Manager to ensure campaign design and development is planned and launched on time
- Monitor competitor activity and market trends to inform and strengthen promotional campaign design
Commercial and Customer Focus
- Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to design impactful campaigns, translating marketing and commercial strategies into clear creative briefs and impactful in-store communications
- Use customer insight, competitor activity and campaign performance to inform creative decisions
- Ensure retail promotions are relevant, easy to understand and commercially effective
- Maintain a strong understanding of the customer across all three brands and nine international markets to ensure creative reflects their needs
Cross Functional Collaboration
- Confidently present creative concepts and recommendations to senior stakeholders
- Build strong relationships across the wider business and influence creative decision-making
- Work closely with production partners to ensure creative intent is maintained through to final output
Project and Critical Path Management
- Own the end-to-end design delivery of retail print campaigns, from initial brief through to production
- Manage complex creative critical paths, ensuring deadlines, approvals and production milestones are met
- Identify potential risks and dependencies early and proactively develop solutions
- Balance multiple projects and competing priorities within a fast-paced retail environment
- Ensure artwork is accurate, production-ready and delivered on time
- Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to deliver impactful campaigns
- Evaluate campaign effectiveness and embed learnings into future planning
Team Leadership
- Manage and motivate the Promotions design team, supporting communication, capability building, and performance
- Foster strong cross-functional collaboration with POS, Graphics, VM, Merchandising, Buying, Retail, Web, and IT teams
- Identify opportunities to improve processes and drive operational efficiencies
- Support system enhancements and adoption of new ways of working
- Create a collaborative, positive and accountable team culture
- Coach and guide wider teams on best practice and new processes
- Set clear creative and delivery expectations, managing workload and priorities across the team.
- Conduct regular store visits and competitor benchmarking (comp shops)
We would like to meet someone who is
- Proven experience in a Marketing Design, Creative or Brand Design management role, ideally within retail
- Strong marketing background with a clear understanding of customer-led communications and promotional campaigns
- Experience managing and developing a design team
- Excellent project and critical path management skills
- Strong understanding of retail print and in-store customer communications
- Highly creative with the ability to balance creative ambition with commercial reality
- Excellent stakeholder management and communication skills
- Confident presenting and influencing at senior level
Benefits
- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
About
At Mountain Group, we’re passionate about helping our customers enjoy the great outdoors. With a focus on sustainability, we design quality products that are made for adventure and built to last, whether it’s for hiking, running, skiing, or just exploring closer to home. As a team, we’re united by our passion for the outdoors, our commitment to exceptional customer service, and our belief in working together to achieve great things.We value individuality and teamwork, believe diversity drives innovation and success, and are committed to building an inclusive and supportive workplace where everyone feels valued and empowered. Whether you’re creating an exceptional in-store experience, driving innovation behind the scenes, or shaping the future of our brand, every role plays a part in bringing Mountain Group to life. If you’re excited about adventure, retail, and making a difference, we’d love to hear from you!
Skills Required
- Proven experience in a marketing design, creative design, or brand design management role
- Strong marketing background with understanding of customer-led communications and promotional campaigns
- Experience managing and developing a design team
- Excellent project and critical path management skills
- Strong understanding of retail print and in-store customer communications
- Ability to balance creative ambition with commercial objectives
- Excellent stakeholder management and communication skills
- Confidence presenting and influencing at senior level
- Retail industry experience
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The Company
What We Do
Mountain Warehouse is an outdoor retailer offering clothing and equipment for outdoor activities. It has developed clothing and equipment for the whole family since 1997, including hiking and ski gear. It sells a curated selection of third-party brands, while most products are designed and produced in-house exclusively for Mountain Warehouse. With stores internationally and online sales, it emphasizes quality outdoor products at accessible prices.
