Principal Strategist, Client Brand & Marketing Strategy

Realtor.com® was built by REALTORS®, for REALTORS® — and that connection to the industry is still at the heart of everything we do. Our mission is to empower real estate professionals — helping agents, brokers, teams, builders, and media partners grow their businesses and strengthen their connection to consumers.

As the Principal Strategist, Client Brand & Marketing Strategy, you will operate as a senior individual contributor and enterprise influencer — defining how Realtor.com®  brands its value to the professional audience. You’ll architect the B2B brand narrative, positioning, and marketing frameworks that shape our reputation as the most trusted partner for agents, brokers, and builders to grow their businesses.

Reporting directly to the Chief Client & Revenue Officer, and working in close partnership with the Chief Consumer & Marketing Officer and VP of Brand and Creative, this role acts as a strategic advisor and unifying force across product, marketing, and revenue teams to ensure Realtor.com®’s professional strategy drives both brand equity and business growth. This role is part of the Client organization, which owns all of Realtor.com®’s B2B products and partnerships for agents, brokers, lenders, and other professionals. 

You will guide the strategic direction of how Realtor.com® engages the professional ecosystem — shaping our presence across national campaigns, client-facing product launches, and builder collaborations. You will ensure these efforts complement our broader industry partnerships and trade presence. Every touchpoint you influence will reinforce one enterprise-level narrative that advances Realtor.com®'s leadership in the $2.8 trillion dollar residential real estate market.

This is a senior individual contributor role operating at enterprise altitude — translating strategy into measurable growth, and helping shape how Realtor.com® leads the next era of real estate. It requires the rigor of a strategist, the creativity of a storyteller, and the leadership to turn insight into integrated marketing that drives results.

What You’ll Do

• Shape the Enterprise Client Marketing Strategy: Architect the strategic foundation — audience insights, value propositions, and narrative frameworks — that define how Realtor.com® connects its products and services to the professional marketplace.
• Drive Client Brand Positioning: Influence how Realtor.com®  shows up to our customers — from national B2B campaigns to high-impact thought leadership and partner integrations — ensuring unified storytelling and measurable market impact for our professional products.
• Influence Go-to-Market Strategy: Partner across Product, Revenue, Creative, Channel teams and Sales teams to translate strategic insight into integrated, high-performance go-to-market campaigns that accelerate adoption and retention.
• Align Brand and Business Priorities: Ensure positioning and messaging are embedded upstream in product, sales, and communications planning — connecting marketing strategy directly to growth, adoption, and retention goals.
• Measure and Optimize at Scale: Define success metrics across campaign performance, brand health, and professional engagement; leverage data, AI-driven insights, and post-campaign learnings to continuously refine strategy.
• Bridge Client and Consumer Storytelling: Ensure Realtor.com®’s professional and consumer narratives work in harmony — one brand, two sides of the marketplace.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You’ll Bring

• Bachelor’s Degree or equivalent experience and 15+ years leading complex B2B marketing, brand, investment, or communications strategies at enterprise scale — ideally across technology, media, or real estate platforms.
• Proven record of influencing C-suite decisions and driving alignment across multiple business units without direct authority.
• Proven experience leading integrated marketing or go-to-market campaigns for professional audiences.
• Deep understanding of the agent, broker, and builder ecosystems and the dynamics of two-sided marketplaces.
• Experience serving as a B2B brand leader — shaping professional-facing narratives, supporting strategic partnerships, and representing the brand’s value proposition in senior client forums.
• Analytical and creative — able to connect data, insight, and ideas into marketing that moves business.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location