Principal Solutions Marketing Manager

Reposted 11 Days Ago
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San Jose, CA
In-Office
Senior level
Big Data • Information Technology
The Role
The Principal Solutions Marketing Manager drives the go-to-market strategy and solution positioning for Astera Labs' connectivity platforms in AI and cloud markets, focusing on partner programs and marketing content.
Summary Generated by Built In

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions grounded in open standards. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. Discover more at www.asteralabs.com.

The Principal Solutions Marketing Manager will be a key driver of Astera Labs’ go-to-market strategy, solution positioning, and ecosystem program for our industry-leading connectivity platforms in AI, cloud, and enterprise markets. This role blends technical acumen with strategic marketing expertise to define solution narratives, develop compelling content, and enable customer adoption in collaboration with product, sales, and engineering teams. 

You will help define and promote complete solution stacks—ranging from boards, switch platforms, and memory expansion modules to key subsystems and components of AI racks—that address critical bottlenecks in high-performance computing. As the bridge between cutting-edge technology and real-world business needs, you will enable hyperscalers, OEMs, and ecosystem partners to understand how Astera Labs’ solutions solve complex infrastructure challenges and accelerate next-generation architectures. 

Based out of our new San Jose, CA headquarters, this is an in-person role with a unique opportunity to make a direct and visible impact on our global business. 

Key Responsibilities 

  • Spearhead definition, formation and rollout of Astera Labs’ Ecosystem Solutions Partner Program 
  • Own strategy, positioning, and messaging for Astera Labs’ connectivity and memory solutions, including hardware platforms, expansion boards, and system-level solutions
  • Grow and manage partner co-marketing activities and Initiatives by building relationships and collaborating across engineering, sales, and external ecosystem partners
  • Work with cross-functional teams to regularly update and refresh our customer-facing presentations
  • Develop high-impact marketing assets (e.g., presentations, blogs, videos, webinars, case studies, etc.)
  • Build and manage strategic relationships with key ecosystem partners for joint platform demonstrations
  • Maintain and evolve a repository for Astera Labs’ solutions portfolio
  • Support planning and execution of solution launches, customer demos, and partner events 

Qualifications 

  • Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical discipline; MBA or equivalent business experience preferred
  • 8+ years of experience in semiconductor, connectivity, or data center technology role
  • Past experience in Product Marketing, Product Management, Partnerships, Business Development, Corporate Development, or similar role(s)
  • Familiarity with AI/ML architectures and high-speed protocols (e.g., PCIe, Ethernet, and/or CXL) in cloud and AI infrastructure
  • Demonstrated ability to plan, initiate, and execute new collaborations with multiple customers and partners across the ecosystem
  • Strategic thinker with the ability to connect customer pain points to differentiated solution strategies
  • Experience engaging with hyperscalers, cloud service providers, or OEM customers
  • Familiarity with hardware or module product delivery for high-speed connectivity and CPU/GPU applications
  • Exceptional communication and presentation skills
  • Comfortable working in a fast-paced, high-growth environment 

If you are passionate about driving innovation and shaping the future of cloud and AI infrastructure through world-class connectivity solutions, we want to hear from you. Join Astera Labs and help us unleash the full potential of the data center. 

We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.

Top Skills

AI
Cxl
Ethernet
Pcie
Software Suite
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The Company
HQ: Santa Clara, CA
148 Employees
Year Founded: 2017

What We Do

Astera Labs Inc., a fabless semiconductor company headquartered in the heart of California’s Silicon Valley, is a leader in purpose-built connectivity solutions for data-centric systems throughout the data center.

Partnering with leading processor vendors, cloud service providers, seasoned investors, and world-class manufacturing companies, Astera Labs is helping customers remove performance bottlenecks in data-intensive systems that are limiting the true potential of applications such as artificial intelligence and machine learning.

The company’s product portfolio includes system-aware semiconductor integrated circuits, boards, and services to enable robust CXL, PCIe, and Ethernet connectivity.

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