Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this.
We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems.
Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today.
Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.
$250,000 - $275,000
Full-time / Onsite (5 days/week)
Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online. You will oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You'll work closely with design and analytics to create and execute campaigns.
The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success in a fast-moving startup environment.
What You’ll Do- Expand Mochi's existing online marketing efforts via programmatic advertising
- Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
- Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
- Work with design and brand to fulfill creative asset needs
- Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing
- 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
- Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement,.
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting
- Fluent in media research/analytics and consumer trends
- Bias toward action and high velocity of experimentation to develop learning that improve performance
- Excellent communication skills
- A self-starter that is comfortable in a quickly changing startup environment
Who You Are
- 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
- Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
- Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
- Experience designing and running incrementally tests, with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions
- Fluent in media research/analytics and consumer trends
At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting.
🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day
💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
👩💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
💊 Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive
🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
🎉 Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either
📍 Downtown SF HQ - Our San Francisco office is just steps from BART, Muni, and great food. It’s designed for deep work and casual collaboration
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The base salary for this full-time position ranges from $250,000-$275,0000 in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.
LI-Onsite
Mochi Health is an in-person company based in San Francisco, CA. Our team works together in person five days a week to foster collaboration, innovation, and strong connections. We believe that face-to-face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.
Equal OpportunityMochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.
Candidate Privacy NoticePlease review Mochi Health's Candidate Privacy Notice here.
AccommodationsMochi Health complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.
If you need any assistance or accommodations due to a disability, please contact us at [email protected].
Skills Required
- 5+ years experience in a performance-driven digital marketing or programmatic role
- Proven experience planning and executing programmatic advertising campaigns at publishers, agencies, or ad tech companies
- Hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen)
- Experience with DMPs, audience targeting, and online measurement
- Experience planning and buying across Linear TV, CTV, OLV, and DOOH
- Knowledge of remarketing and advanced targeting tactics (dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, look-alike)
- Experience designing and running incremental tests and working knowledge of MMM and MTA solutions
- Fluent in media research, analytics, and consumer trends
- Bias toward action, high velocity of experimentation, and ability to meet numeric conversion/CAC goals
- Excellent communication skills and ability to collaborate with cross-functional teams
- Self-starter comfortable in a fast-changing startup environment
Mochi Health Compensation & Benefits Highlights
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Healthcare Strength — The package includes high‑coverage medical, dental, and vision along with fully covered life insurance. Feedback suggests core health protections are comprehensive for eligible full‑time roles.
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Retirement Support — The offering includes a 401(k) with company matching that supports longer‑term financial planning. Feedback suggests this foundation adds meaningful stability to total rewards.
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Wellbeing & Lifestyle Benefits — On‑site daily meals, an espresso/matcha bar, and frequent office meetups provide substantial everyday perks. Feedback suggests these amenities enhance the in‑office experience for those based at HQ.
Mochi Health Insights
What We Do
We're Mochi Health, a pioneering force in obesity medicine dedicated to building personalized, clinically-backed weight care solutions. We're on a mission to empower patients with one-on-one virtual care and proven pharmaceutical treatments. We recognize that every body is unique, and believe weight loss plans should be, too. With over 100 million individuals struggling with obesity and 15 million already using GLP-1 prescriptions, the need for specialized guidance is at an all-time high. We help patients navigate their treatments and achieve lasting success by connecting them with board-certified providers, dietitians, and access to our support team around the clock. Our best-in-class telehealth platform is designed to make care accessible to patients whenever and wherever they need it. At Mochi Health, we believe that our success is driven by the people we hire. Join us in shaping the future of obesity medicine and transforming the lives of millions of patients.
Why Work With Us
At Mochi, we put our team first, ensuring every voice is heard and every career grows. We move fast, innovate boldly, and make a real impact—without VC constraints. Here, you’ll tackle meaningful healthcare challenges, learn constantly, and have the opportunity to lead. Join us to build something bigger than a job—create a career you’re proud of.
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Mochi Health Offices
OnSite Workspace
All employees work in-person at our beautiful San Francisco office five days a week.
