Principal Product Mgr

Posted Yesterday
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San Francisco, CA, USA
In-Office
206K-277K Annually
Expert/Leader
Digital Media • Gaming • News + Entertainment • Sports
The Role
Own the strategy and roadmap for Disney’s commerce personalization engine across streaming products. Lead model improvements, data expansion, surface experimentation, and cross-functional execution with ML Engineering, Data Science, Analytics, Product, and Marketing teams. Define North Star metrics, experimentation frameworks, holdouts, and LTV-driven success criteria. Launch personalization capabilities, prioritize investments by ROI, communicate results to leadership, and influence stakeholders without direct authority.
Summary Generated by Built In

Job Posting Title:

Principal Product Mgr

Req ID:

10158673

Job Description:

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally. 

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.  

Here are a few reasons why we think you’d love working here: 

Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. 

Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.  

Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems. 

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars. 

Team Description:

The Commerce Product team is responsible for the subscriber journey across our streaming portfolio - including Disney+, Hulu, and ESPN. We own acquisition, monetization, retention, and lifecycle experiences that serve millions of subscribers globally.

Within Commerce, the Commerce Personalization team owns our ML-powered decisioning engine that personalizes offers, promotions, and recommendations across multiple subscriber touchpoints throughout the user journey.

This role will drive strategy and execution of our unified commerce personalization engine across the full user journey. You'll partner closely with ML Engineering, Data Science, product, and Analytics teams to drive a three-track roadmap: model improvements, data expansion, and surface experiments.

What You’ll Do:

  • Own personalization platform strategy and roadmap: Drive three parallel workstreams (model improvements, data expansion, surface experiments) to maximize subscriber lifetime value across key Commerce touchpoints
  • Define and socialize North Star metrics: Establish success criteria for all personalization experiments; ensure consistent measurement across surfaces
  • Partner with ML/Data Science to build better models: Translate business problems into model requirements and success criteria
  • Build new personalization capabilities: Spec and launch propensity models, cross-surface offer orchestration (decide where to show offers, not just what), and unauthenticated personalization
  • Design and ship high-impact experiments: Run A/B tests across surfaces with clear LTV success criteria and guardrails (retention, revenue, and engagement)
  • Ensure model quality and rigor: Establish randomization infrastructure, LTV-native model training, unbiased training data pipelines, and holdout groups
  • Coordinate cross-functionally without direct authority: Align with product, data science, analytics, and lifecycle/marketing teams on shared goals and experimentation frameworks
  • Prioritize investment based on ROI: Determine trade-offs between model improvements vs. surface expansion using LTV impact data
  • Communicate strategy and results to leadership: Present regular updates and business reviews on portfolio impact; write strategy memos with hypothesis-driven framing and validation gates

Required Qualifications & Skills:

  • 10+ years of product management experience shipping consumer products at scale (millions of users)
  • Proven track record partnering with Data Science/ML Engineering to build and ship production ML models (recommender systems, propensity models, ranking algorithms, personalization platforms)
  • Deep understanding of A/B testing, experimentation frameworks, holdout design, statistical significance, and measuring incrementality
  • Experience with subscription businesses, pricing, promotions, lifecycle optimization, growth, or monetization
  • Data-driven decision-making: comfortable defining success metrics, interpreting experiment results, making go/no-go decisions based on data
  • Cross-functional leadership: ability to influence ML Engineering, Data Science, and surface PMs without direct authority; skilled at building consensus across competing priorities
  • Strong stakeholder management
  • Clear communicator: translates complex ML concepts into business language and vice versa; writes crisp strategy documents and presents effectively to leadership
  • Experience working in fast-paced, high-growth environments with ambiguous problem spaces

Preferred Qualifications:

  • Experience with ML serving infrastructure and personalization platforms (Metaflow, Kubeflow, or similar)
  • Built recommendation or ranking systems at scale for complex, multi-SKU product surfaces
  • Worked with prediction models to evaluate experiments or prioritize product investments
  • Experience coordinating personalization across multiple surfaces to ensure consistent messaging and avoid signal cannibalization
  • Background at companies with mature personalization and experimentation cultures (streaming, subscription, e-commerce, or similar)
  • SQL proficiency: can write queries to pull experiment data, validate model outputs, and debug attribution issues
  • Understanding of ML model constraints: online vs. offline models, training data bias, model architecture trade-offs, feature engineering
  • Experience leading cross-functional initiatives in matrixed organizations that required influencing without direct authority
  • Track record of defining and shipping challenger models or model improvements that drove measurable business impact

Required Education:

  • Bachelor’s degree in Computer Science, Information Systems, Software, Electrical or Electronics Engineering, Business, Economics, Statistics, or comparable field of study, and/or equivalent work experience
The hiring range for this position in San Francisco, CA is $206,400 - $276,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Commerce, Data & Identity

Job Posting Primary Business:

CGI - Data Product

Primary Job Posting Category:

Product Management Tech

Employment Type:

Full time

Primary City, State, Region, Postal Code:

San Francisco, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-08-20

Skills Required

  • 10+ years of product management experience shipping consumer products at scale
  • Experience partnering with Data Science and ML Engineering to build and ship production machine learning models
  • Deep understanding of A/B testing, experimentation frameworks, holdout design, statistical significance, and incrementality measurement
  • Experience with subscription businesses, pricing, promotions, lifecycle optimization, growth, or monetization
  • Data-driven decision-making and ability to define metrics, interpret experiments, and make data-based decisions
  • Cross-functional leadership and ability to influence technical and product teams without direct authority
  • Strong stakeholder management skills
  • Clear written and verbal communication skills, including strategy documentation and leadership presentations
  • Experience working in fast-paced, high-growth environments with ambiguous problem spaces
  • Bachelor’s degree in Computer Science, Information Systems, Software, Electrical or Electronics Engineering, Business, Economics, Statistics, or a comparable field, or equivalent work experience
  • Experience with ML serving infrastructure and personalization platforms such as Metaflow or Kubeflow
  • Experience building recommendation or ranking systems at scale
  • Experience using prediction models to evaluate experiments or prioritize product investments
  • Experience coordinating personalization across multiple product surfaces
  • Background with mature personalization and experimentation cultures in streaming, subscription, e-commerce, or similar businesses
  • SQL proficiency for experiment analysis, model-output validation, and attribution debugging
  • Understanding of machine learning model constraints, training-data bias, feature engineering, and online versus offline models
  • Experience leading cross-functional initiatives in matrixed organizations
  • Track record of defining and shipping challenger models or model improvements with measurable business impact

The Walt Disney Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.

  • Pay Growth & Progression Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
  • Healthcare Strength Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
  • Wellbeing & Lifestyle Benefits Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.

The Walt Disney Company Insights

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The Company
HQ: Burbank, CA
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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