Job Title:
Principal, Product MarketingJob Description:
Position Summary:
Entegris is seeking a strategic, results-driven Principal, Product Marketing Manager, Services – Electromechanical Devices & Instrumentation based in North America. The Product Marketing Manager is responsible for defining, positioning, and driving the go‑to‑market success of the company’s services portfolio, focused on the Electromechanical Devices & Instrumentation product families. This role sits at the intersection of services, sales, product, and customer success, translating service value into compelling messaging, sales tools, and growth strategies that accelerate adoption, revenue, and customer lifetime value
Responsibilities:
- Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).
- Differentiate services based on customer outcomes, ROI, and business impact—not just features.
- Tailor messaging by customer segment, industry, lifecycle stage, and buying persona
- Lead go‑to‑market planning for new services launches, service bundles, and pricing/packaging updates.
- Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.
- Support upsell, cross‑sell, and attach‑rate strategies tied to product and platform adoption
- Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.
- Train sales and partner teams on services value, use cases, and competitive differentiation.
- Support strategic deals with tailored messaging and value justification
- Conduct customer research, win/loss analysis, and competitive assessments specific to services.
- Gather voice‑of‑customer insights to inform service offer evolution and packaging.
- Monitor market trends, pricing models, and service benchmarks.
- Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.
- Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.
- Develop content and campaigns focused on outcomes, best practices, and customer success stories.
- Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.
- Ensure consistent messaging across marketing channels, internal teams, and partners.
- Influence roadmap and service design by representing market and customer needs.
Qualifications and Preferred Skills:
Required:
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- 5+ years of experience in product marketing or solutions marketing, preferably with services or recurring revenue offerings.
- Experience supporting B2B sales teams and complex buying cycles.
- Strong storytelling, messaging, and presentation skills.
- Demonstrated ability to turn technical or operational services into clear customer value
Compensation: The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role.
Preferred:
- Advanced degree (MBA or equivalent)
- 5+ years of experience in semiconductor industry
Physical Requirements:
- International and domestic travel, up to 25%-40% in a month
Skills Required
- Bachelor's degree in Marketing, Business, Engineering, or related field
- 5+ years experience in product marketing or solutions marketing
- Experience supporting B2B sales teams and complex buying cycles
- Strong storytelling, messaging, and presentation skills
- Demonstrated ability to translate technical or operational services into clear customer value
- Based in North America
- International and domestic travel up to 25%-40%
- Experience with services or recurring revenue offerings
- Advanced degree (MBA or equivalent)
- Experience in the semiconductor industry (5+ years)
Entegris Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Entegris and has not been reviewed or approved by Entegris.
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Fair & Transparent Compensation — Pay is considered competitive or slightly above industry standards in several roles, with some calling compensation very fair or great. Feedback suggests overtime opportunities in certain manufacturing roles further enhance earnings.
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Retirement Support — Retirement programs feature a strong company 401(k) match and additional savings vehicles that employees value. Feedback suggests these offerings meaningfully bolster total compensation.
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Leave & Time Off Breadth — Time-off policies are described as good, with PTO that can increase with tenure and unlimited PTO available in some roles. Paid parental leave and holidays add to the overall breadth.
Entegris Insights
What We Do
Artificial intelligence, augmented reality, Internet of Things – these are not just trends, they are drivers changing the way people live across the globe. With these new drivers and the increasing speed of innovation, there comes an expectation for higher-quality, higher-performing technologies at a faster pace. Every day, and for more than 50 years, Entegris’ singular mission has been to help customers utilize our advanced science-based solutions to support demand drivers; to innovate faster and more efficiently; and ultimately to transform the world. Through the power of our solutions and technology expertise, Entegris provides customers with innovative, science-based solutions to their toughest technology challenges. Headquartered in Billerica, Massachusetts, Entegris employs approximately 5,800 people worldwide, with roughly half employed in Asia-Pacific or Europe. With research and development, customer service, analytical labs, and manufacturing in Asia-Pacific, North America and Europe, Entegris supports customers around the globe as they take technology to the next level.
