Principal Product Marketing

Posted 3 Days Ago
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Richmond, Richmondshire, North Yorkshire, England, GBR
In-Office
Senior level
Information Technology • Software • Travel
The Role
The Principal Product Marketing role involves managing go-to-market activities, collaborating with teams, positioning products, creating sales enablement content, and assessing marketing program effectiveness in the travel industry.
Summary Generated by Built In

Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world’s largest travel data clouds. Built on an open, modular, cloud-native architecture, Sabre serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide.

The Marketing team is looking for a highly motivated, experienced Principal Product Marketing to join the team. This role requires creating and managing the holistic go-to-market activities and collaborating with a diverse set of global stakeholders within and outside of the Marketing organization.
Role and Responsibilities:

  • Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, in market maintenance and sunset activities

  • Collaborate across functions and teams to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers

  • Have strong cross-team constituent collaboration skills working with sales and product teams

  • Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events

  • Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos

  • Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content

  • Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles

  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes

  • Ability to juggle multiple priorities in a fast-paced environment to deliver results

Qualifications and Education Requirements:

  • Bachelor’s degree in Marketing, Communications, Business or equivalent

  • +8 years of business-to-business product marketing experience

  • Editorial mindset with attention to detail and quality that seeks to understand what audiences consume and how to create it

  • Experience with marketing a product (s) through unique positioning and value-based messaging and effective sales enablement tactics

  • Team mentality within a global matrixed team environment

  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment

  • Excellent communication skills, written and verbal

  • Collaborative mindset is a must

  • Domain expertise in the travel industry or with airline and/or travel agency products a plus

Benefits:

  • Highly competitive compensation package 

  • We offer a comprehensive medical, dental and wellness program 

  • 25 vacation days annually plus an extra week of vacation from December 27 to 31 every year as year end break globally 

  • Formal and informal reward, recognition and acknowledgement programs 

  • Lots of fun in a globally set team with a global on-boarding program 

  • Local events and celebrations 

  • 4 volunteering days annually, to use with your charity of choice 

  • High-end IT equipment to support you from day one 

  • Ample employee development events, incl. learning platforms / tools 

  • Diversity and Inclusion programs worldwide 

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.

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The Company
HQ: Southlake, TX
8,150 Employees

What We Do

We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Today, we are creating a new marketplace for personalized travel. We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. We are committed to helping customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Sabre's technology powers the nearly US$8 trillion travel industry. Our technology and data-driven solutions help our airline, hotel, travel agency and corporate customers grow their businesses and transform the traveler experience. The scale, breadth and depth of our technology is unmatched and sustains a complex industry. We provide an open and stable platform to deliver flexible, reliable and scalable solutions. Over the years, we have shaped and modernized the travel industry. We pioneered online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few. Our travel marketplace transacts more than US$120 billion of travel spend per year. And we are the world’s largest provider of airline and hotel technology. We have been named to the InformationWeek 500 list of the most innovative technology companies for 11 consecutive years. And InformationWeek named Sabre seventh on its list of the “Greatest Software Ever Written.”

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