Product Marketing Manager

Posted Yesterday
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Somerville, MA
3-5 Years Experience
3D Printing • Hardware • Other • Software • Design
Formlabs develops accessible Low Force Stereolithography (LFS) and selective laser sintering (SLS) 3D printers.
The Role
The Product Marketing Manager will drive market adoption for 3D printers by managing go-to-market strategies, creating content, analyzing competition, and collaborating with teams for product launches. Key responsibilities include developing positioning and messaging, tracking trends, and promoting products at events.
Summary Generated by Built In

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world.

We're looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.

Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.

If you're passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Manager.

The Job:

  • Be the "quarterback" of our launches of our new hardware, software, and materials products
  • Nurture existing products by executing changes in marketing and positioning
  • Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
  • Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes
  • Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
  • Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
  • Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
  • Develop deep expertise in our 3D printing technologies, materials, and portfolio

You:

  • 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
  • Detail-oriented with a track record of excellence in project management 
  • Passionate about technology and interested in 3D printing
  • Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
  • Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
  • Proven ability to work independently and cross-functionally to complete projects
  • Tactfully manage by influence with leaders across the organization
  • High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment
  • Ability to think holistically, and contribute business value outside of your core lane

Bonus Skills:

  • Technical writing
  • Business degree or Technical degree preferred
  • Related industry experience

Our Perks:

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Low cost fund options in our 401K and access to advisors 
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

What the Team is Saying

Formlabs
Formlabs
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Formlabs
The Company
HQ: Somerville, MA
750 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

We’re a passionate team of engineers, designers, and problem-solvers. Started out of MIT in 2011, Formlabs now employs over 700 people across offices in Germany, Japan, China and Somerville, Massachusetts. We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Why Work With Us

We’ve built a team 700+ strong across the world, and still counting. We look for people with an insatiable curiosity, a willingness to question the status quo, and a high capacity to get things done.

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Formlabs Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Building the 3D tools of the future is not an easy task. To reach this ambitious goal, we need to react fast, iterate, and make changes on the fly. Our teams observe a flexible hybrid, where we all aim to be in office 3 days/week when possible.

Typical time on-site: 3 days a week
HQSomerville, MA
OH
Milwaukee, WI
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