What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for
As a Product Marketing Manager on Circle's Liquidity PMM team, you'll own the go-to-market strategy for new liquidity products and services. You'll work closely with Product, Business Development, and Marketing teams to shape product positioning, advise roadmap priorities, and drive high-impact launches that accelerate customer adoption and engagement across financial institutions, fintechs, and corporates.
What you'll work on
- Drive global go-to-market strategies for liquidity products including USDC, EURC, and Circle Mint.
- Collaborate with Product, Sales, and Marketing to craft positioning and improve product adoption.
- Craft compelling narratives and value propositions that differentiate Circle in the market.
- Lead product launch planning, execution, and cross-functional coordination.
- Conduct market and competitive analysis to advise strategy and product roadmap.
- Develop enablement materials to support Sales, Partnerships, and Customer teams.
- Analyze product usage and customer insights to optimize messaging and GTM tactics.
What you'll bring to Circle
Core Requirements
- 10+ years of product marketing experience, with at least 2 years in fintech, payments, or crypto.
- Proven ability to lead product launches and execute data-informed GTM strategies.
- Collaboration skills across product, marketing, sales, and BD teams.
- Exceptional storytelling and communication skills for technical and non-technical audiences.
- Experience translating complex concepts into clear, compelling customer value.
- Comfortable working independently in fast-paced, ambiguous environments.
- Familiarity with blockchain infrastructure, stablecoins, and decentralized finance (DeFi).
- Experience supporting global markets and working with cross-regional teams.
- Proficiency with product analytics and customer insights tools.
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Salary Range: 175,000 - 225,000
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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What We Do
Circle (NYSE: CRCL) is a global, internet financial platform company powering the foundation of an open, borderless, and programmable economy. Circle connects financial institutions, enterprises, and developers to the next generation of the internet financial system through digital assets such as USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Supporting trillions of dollars in economic activity and serving hundreds of millions of users worldwide, Circle enables value to move with the speed, security, and transparency of the internet. Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
Why Work With Us
Our employees are treated as people first with a real purpose for being here. Circle has created an environment where people can thrive, grow, be challenged, and constantly build on their career. It's this same environment that draws competitive strength from within our employee base.
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