Principal Product Marketing Manager, Teamwork Collection

Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
The Teamwork Collections PMM team is dedicated to Landing new audiences to Jira, Confluence, and the collection through audience acquisition, onboarding, and driving user engagement. We're a dynamic crew of storytellers and strategists who bring to life our company, apps, and solutions in a way that helps customers achieve maximum impact.
Teamwork Collection is a suite of connected Atlassian apps and agents including Jira, Confluence, Loom, Rovo, and all the Atlassian Platform apps. The collection makes it easy for organizations to work more effectively together.
As a Principal Product Marketing Manager, you will be a strategic leader at the forefront of Atlassian's new Teamwork Collection. Your primary responsibility will be to develop and execute go-to-market strategies aimed at attracting and activating audiences on the Teamwork Collection and across Jira, Confluence, Loom, and Rovo. Your deep understanding of the intricacies of onboarding bundled solutions will enable you to champion early user experiences. You will craft compelling messages, produce engaging content, and deliver comprehensive marketing campaigns that support and streamline the user into this collection of apps.
In this role, you will:

• Messaging and Positioning: Develop and refine messaging that clearly communicates the value of Teamwork Collections to new and existing audiences. Ensure that this messaging is consistent across channels and integrated deeply throughout the Atlassian portfolio.
• Go-to-Market Strategy: Craft and execute go-to-market strategies aimed at acquiring and activating audiences for Teamwork Collection. This includes identifying key market opportunities, defining target segments, and creating tailored marketing initiatives to drive growth among the knowledge worker audience.
• Onboarding Strategy: Partner with the Product and Growth teams to identify and implement strategies to enhance the onboarding experience for new Teamwork Collections users, ensuring a smooth transition from discovery to active usage. Help design experiments aimed at improving user activation and engagement.
• Market, Competitive, and User Research: Continuously monitor the market, competitors, and customer feedback to identify trends and opportunities. Conduct user research to gain insights into customer needs, preferences, and behaviors. Use these learnings to inform marketing strategies and improve the onboarding experience.
• Content Development: Drive effective content development that supports both discovery and adoption of Teamwork Collections. This includes everything from SEO content, to product guides, webinars, videos, and more.
• Collaboration: Work closely with cross-functional teams including product management, sales, design, and engineering to align marketing efforts with product roadmaps and business goals.
• Customer Advocacy: Develop and maintain relationships with key customers and community influencers. Leverage these relationships to create compelling customer stories and testimonials.

Your background:

• Experience: 8+ years in product marketing, with a strong focus on collaboration products and audiences. Previous experience with bundled solutions a plus!
• Communication Skills: Strong storyteller with exceptional written and verbal communication skills with the ability to craft compelling narratives for new audiences.
• Content Development: Proven track record of creating content that drives engagement and adoption.
• Market Analysis: Experience with competitive analysis and market research in the project management or collaboration space.
• Influence: Cross-functional aptitude with the ability to build relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $173,300 - $231,000
Zone B: $155,900 - $207,900
Zone C: $143,800 - $191,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .