Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is looking for a Principal Product Marketing Manager to join our Platform Marketing team with a focus on Collaboration Experiences. The Platform Marketing team plays a central role in defining Atlassian's narrative and helping our enterprise customers understand the value of our platform with key capabilities ranging from AI to automation . In this role, you will guide our cross-product collaboration narrative, working with Product and Sales to shape our story and drive awareness of the value of capabilities like goals, teams, projects, topics, and more with customers, partners, field teams, press, and analysts. This role will be a great fit if you thrive in fast-changing environments and are energized by the challenge of working closely with product to deliver a differentiated solution.
- Define the strategic narrative for Atlassian's platform collaboration capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends to influence the product roadmap
- Raise awareness and shape perception of Atlassian's platform capabilities in the market, including with customers, partners, press, and industry analysts
- Execute strategic launches and adoption programs for these platform capabilities, building relationships and influencing across Atlassian's product suite
- Create high-quality assets for use by customers, field teams, and partners including blogs, whitepapers, presentations, demos, customer stories, and more
- Work with customer lifecycle marketing and other product marketing teams to represent platform collaboration value in integrated campaigns and events
- Become a trusted partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development
- 7 to 10 years of product marketing experience, ideally targeting SaaS enterprise customers
- Deep experience partnering closely with product teams on strategy, narrative creation, and launches
- The ability to write and develop unique and compelling positioning and content to feed both marketing campaigns and meet the needs of Field teams
- A strategic vision balanced with a "get it done" working style. You will need to think big but be able to get into the weeds and quickly deliver your work
- The ability to thrive in a team environment and lead complex projects across multiple teams while coaching and mentoring junior team members
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $173,200 - $231,000
Zone B: $155,900 - $207,900
Zone C: $143,800 - $191,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit to learn more.
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit
What We Do
Atlassian builds software that empowers everyone from small startups to government and education to the who’s who of tech. We build tools like Jira, Confluence, Bitbucket, Trello, and OpsGenie to help teams across the world become more nimble, creative, and aligned — collaboration continues to drive the heart of every product we dream up.
Why Work With Us
At Atlassian, we believe we can accomplish so much more together than apart — which is why everything from our tooling — to our distributed workforce — to how our teams are structured is rooted in collaboration. Come join us and help unleash the potential of every team.
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